Join IBM’s dynamic Ecosystem team, where thousands of partners collaborate to build, sell, and service IBM technologies and platforms. As a Brand Partner Specialist, you will play a pivotal role in enabling our partners with the technical, co-marketing, and go-to-market resources they need to drive client engagement, identify opportunities, and co-create innovative solutions.
Your mission is to grow revenue within your assigned brand portfolio by increasing partner-led sales activities and enhancing go-to-market execution across all IBM territories your partner’s cover. You will be assigned to specific “Sell” partners by brand and will influence their sales, technical, and practice leaders to adopt and integrate IBM offerings into their client solutions—positioning IBM as the preferred choice over competitors.
IBM offers exceptional onboarding and a world-class learning culture to set you up for success. You’ll be part of a collaborative, high-energy team of bright minds and passionate co-creators, all committed to helping each other thrive. Your work will inspire partners to lead with IBM when recommending solutions to their clients.
Key Responsibilities
- Partner & Sales Team Engagement: Collaborate with local market sales teams, Digital Sales, Marketing, and technical teams to activate joint go-to-market plans and drive high-value opportunities.
- Partner Enablement: Strengthen partner capabilities through skills development, co-marketing initiatives, and strategic use of promotions and incentives—both at the firm and individual seller level.
- Collaborative Execution: Work cross-functionally to deliver impactful results, prioritizing team success and shared goals.
- Strategic Negotiation: Secure partner commitment to IBM solutions while maintaining strong relationships and professional integrity.
- Technology Partner Sales Expertise: Proven ability to build and execute go-to-market strategies with technological partners that drive mutual revenue growth.
- Successful Co-Selling Track Record: Demonstrated success in co-selling with partners in client-facing engagements.
- Strong Communication & Relationship Building: Ability to develop and maintain effective relationships across internal teams, partners, and clients.
- Consistent High Performance: History of meeting or exceeding targets through collaboration, initiative, and a results-driven mindset.
- IBM Product Knowledge: Familiarity with IBM’s product suite (comprehensive training provided).
- Competitive Market Insight: Understanding of IBM’s differentiators and the competitive landscape.
- Expertise in IBM: Ability to consult on IBM Power & IBM Cloud offerings and quickly establish credibility as a trusted advisor (training provided).