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Introduction

Join IBM’s dynamic Ecosystem team, where thousands of partners collaborate to build, sell, and service IBM technologies and platforms. As a Brand Partner Specialist, you will play a pivotal role in enabling our partners with the technical, co-marketing, and go-to-market resources they need to drive client engagement, identify opportunities, and co-create innovative solutions.

Your role and responsibilities

Your mission is to grow revenue within your assigned brand portfolio by increasing partner-led sales activities and enhancing go-to-market execution across all IBM territories your partner’s cover. You will be assigned to specific “Sell” partners by brand and will influence their sales, technical, and practice leaders to adopt and integrate IBM offerings into their client solutions—positioning IBM as the preferred choice over competitors.

IBM offers exceptional onboarding and a world-class learning culture to set you up for success. You’ll be part of a collaborative, high-energy team of bright minds and passionate co-creators, all committed to helping each other thrive. Your work will inspire partners to lead with IBM when recommending solutions to their clients.

Key Responsibilities

  • Partner & Sales Team Engagement: Collaborate with local market sales teams, Digital Sales, Marketing, and technical teams to activate joint go-to-market plans and drive high-value opportunities.
  • Partner Enablement: Strengthen partner capabilities through skills development, co-marketing initiatives, and strategic use of promotions and incentives—both at the firm and individual seller level.
  • Collaborative Execution: Work cross-functionally to deliver impactful results, prioritizing team success and shared goals.
  • Strategic Negotiation: Secure partner commitment to IBM solutions while maintaining strong relationships and professional integrity.
Required education
Bachelor's Degree
Required technical and professional expertise
  • Technology Partner Sales Expertise: Proven ability to build and execute go-to-market strategies with technological partners that drive mutual revenue growth.
  • Successful Co-Selling Track Record: Demonstrated success in co-selling with partners in client-facing engagements.
  • Strong Communication & Relationship Building: Ability to develop and maintain effective relationships across internal teams, partners, and clients.
  • Consistent High Performance: History of meeting or exceeding targets through collaboration, initiative, and a results-driven mindset.
Preferred technical and professional experience
  • IBM Product Knowledge: Familiarity with IBM’s product suite (comprehensive training provided).
  • Competitive Market Insight: Understanding of IBM’s differentiators and the competitive landscape.
  • Expertise in IBM: Ability to consult on IBM Power & IBM Cloud offerings and quickly establish credibility as a trusted advisor (training provided).

ABOUT BUSINESS UNIT

IBM has a global presence, operating in more than 175 countries with a broad-based geographic distribution of revenue. The company’s Global Markets organization is a strategic sales business unit that manages IBM’s global footprint, working closely with dedicated country-based operating units to serve clients locally. These country teams have client relationship managers who lead integrated teams of consultants, solution specialists and delivery professionals to enable clients’ growth and innovation. By complementing local expertise with global experience and digital capabilities, IBM builds deep and broad-based client relationships. This local management focus fosters speed in supporting clients, addressing new markets and making investments in emerging opportunities. Additionally, the Global Markets organization serves clients with expertise in their industry as well as through the products and services that IBM and partners supply. IBM is also expanding its reach to new and existing clients through digital marketplaces.

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

 

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

 

Are you ready to be an IBMer?

ABOUT IBM

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

 

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. 

 

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.


OTHER RELEVANT JOB DETAILS

Must have the ability to work in Canada without sponsorship.


This role will involve working with technology that is covered by Export Regulations sanctions. If you are a Foreign National from any of the following US sanctioned countries (Cuba, Iran, North Korea, Syria, and the Crimea, Luhansk, Donetsk, Kherson, and Zaporizhia regions of Ukraine) on a work permit, you are not eligible for employment in this position.