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Introduction

Apptio, an IBM company, is the leading technology spend and value management software provider. Its AI-powered data insights empower leaders to make smarter financial and operational decisions. A pioneer and category leader in Technology Business Management (TBM) and FinOps, Apptio works with thousands of customers, partners, and community members worldwide. Visit www.apptio.com.Apptio fuels digital transformation using business analytics to provide facts and insights about technology cost, value and quality, so leaders can make faster, data-driven decisions.

Votre rôle et vos responsabilités
Key Responsibilities Budget & Operations

  • Manage the EMEA marketing budget with accurate tracking and reporting.

  • Oversee purchase orders (POs) and contracts across the EMEA region, including Northern EMEA.

Communications & Collaboration

  • Manage the EMEA Sales Communication Tool to deliver timely and impactful updates to the sales organization.

  • Collaborate with internal teams and stakeholders to align messaging and campaign execution across regions.

Program & Event Management

  • Drive the FinOps Education Program across EMEA.

  • Lead the planning, project management, and execution of pan-EMEA third-party events.

  • Conceptualize, plan, and execute webinars, events, and marketing campaigns across EMEA.

  • Oversee and execute all South EMEA programs and campaigns.

  • Manage and deliver DACH-region campaigns and events.

Data & Reporting

  • Conduct ad-hoc data analysis to measure program effectiveness and guide future strategy.

Formation requise
Master
Formation préférée
Licence
Expertise professionnelle et technique requise
Role Overview

 

We are seeking an experienced and highly organized Field Marketing professional to lead and execute programs across the EMEA region. This role combines strategic project management, cross-functional collaboration, and hands-on execution. The ideal candidate thrives in a fast-paced, multicultural environment, balances multiple priorities with ease, and delivers flawless marketing initiatives.

  Skills & Competencies

  • Multi-tasking: Proven ability to manage multiple projects, deadlines, and stakeholders simultaneously.

  • Communication: Strong written and verbal skills; able to influence and collaborate across diverse cultures.

  • Project Management: Experienced in leading projects end-to-end with excellent organizational skills.

  • Strong attention to detail and accuracy.

  • Problem-solving and decision-making capabilities.

  • Comfortable working independently and as part of a distributed team.

  • Familiarity with tools such as Salesforce, Marketo, and Tableau.

Expertise professionnelle et technique préférée
Qualifications

  • Minimum 3+ years in marketing, event management, or field marketing, ideally within a B2B environment.

  • Proficiency with project management tools, budget tracking, and marketing platforms.

À propos de la Business Unit

IBM Software insuffle de l'intelligence dans les opérations métier de base, de l'apprentissage automatique à l'IA générative, afin d'aider les organisations à être plus réactives, plus productives et plus résilientes. IBM Software aide ses clients à mettre l'IA en action dès maintenant pour créer une valeur réelle avec confiance, rapidité et assurance dans les domaines du travail numérique, de l'automatisation informatique, de la modernisation des applications, de la sécurité et du développement durable. La capacité d'utiliser toutes les données est essentielle à cet égard, car l'IA ne vaut que ce que valent les données qui l'alimentent. Dans la plupart des organisations, les données sont réparties entre plusieurs clouds, sur site, dans des centres de données privés et à la périphérie. La plateforme d'IA et de données d'IBM met à l'échelle et accélère l'impact de l'IA avec des données fiables, et fournit des capacités de pointe pour entraîner, régler et déployer l'IA dans l'ensemble de l'entreprise. La plateforme cloud hybride d'IBM est l'une des approches les plus complètes et les plus cohérentes en matière de développement, de sécurité et d'opérations dans les environnements hybrides : une base flexible pour exploiter les données, où qu'elles se trouvent, afin d'étendre l'IA au coeur de l'entreprise.

VOTRE VIE CHEZ IBM

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Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

 

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À propos d'IBM

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

 

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 500 companies relying on the IBM Cloud to run their business. 

 

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

Autres détails pertinents sur le poste

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