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Introduction
About the Role

We are looking for an Outbound Product Manager (ObPM) to shape the success of our Integration portfolio in the market. This role sits at the heart of go-to-market strategy, sales enablement, and customer adoption, working closely with Product Engineering, Marketing, Sales, and Ecosystem teams.

As an ObPM, you’ll translate product innovation into compelling stories, equip sellers and partners to win, and ensure our offerings stand out in a competitive market. You will act as both the voice of the market to the product team and the voice of the product to the market, helping us accelerate adoption and growth globally.

Rôle et responsabilités

Go-to-Market Leadership

  • Define GTM strategy for key offerings (Hybrid iPaaS, B2B/MFT, App Connect, etc.).

  • Craft clear value propositions, positioning, and differentiated messaging.

  • Partner with Marketing, Enablement, and Sales to build compelling campaigns and assets.

Sales & Field Enablement

  • Develop and maintain enablement kits (battlecards, conversation guides, win wires, prospecting decks, Seismic content).

  • Drive adoption and usage of enablement across sales and partner teams.

  • Support strategic deals with tailored positioning and insights.

Growth & Adoption

  • Shape product-led growth (PLG) motions: trials, freemium flows, instrumentation dashboards.

  • Monitor adoption KPIs, conversion funnels, and trial-to-paid performance.

  • Partner with Product, SRE, and Growth PMs on trial experience and customer journey improvements.

Competitive & Market Intelligence

  • Own competitive intelligence: battlecards, win/loss analysis, trend reports.

  • Deliver market insights to influence roadmap and executive decision-making.

  • Track emerging competitors, pricing models, and GTM strategies.

Partner & Ecosystem Alignment

  • Drive Business Partner enablement and joint GTM plays.

  • Support partner pipeline creation and regional growth initiatives.

  • Ensure consistency of messaging across partner, sales, and marketing channels.

Formation requise
Maîtrise
Formation souhaitée
Maîtrise
Expertise professionnelle et technique requise

  • 6–10 years in Product Management, Outbound PM, Growth PM, or GTM Strategy, with experience in enterprise SaaS, Integration, APIs, or cloud technologies.

  • Proven ability to lead cross-functional initiatives across Sales, Marketing, Product, and Engineering, while working effectively with global teams.

  • Strong strategic thinking: understanding market landscapes, defining positioning and differentiation, shaping GTM strategies, and aligning roadmaps.

  • Solid customer and market understanding: persona development, journey mapping, interpreting feedback, and building advocacy.

  • Excellent storytelling and communication skills: able to simplify complex technology and translate features into business value.

  • Data-driven approach: funnel analysis, usage tracking, experimentation, and metrics-based decision-making.

  • Program leadership: skilled in launch planning, milestone tracking, and managing risks.

  • Collaborative and growth-oriented mindset: able to influence without authority, prioritize with clarity, and move initiatives forward with a bias for action.

 

Expertise professionnelle et technique souhaitée


  • Experience in competitive and market intelligence: competitor research, win/loss analysis, and synthesizing insights to shape GTM and roadmap.

  • Technical fluency in integration technologies: familiarity with integration patterns, APIs, messaging systems, event-driven architectures, and B2B protocols, with the ability to connect technical features to customer value.

  • Background in middleware or hybrid integration platforms (e.g., iPaaS, ESB) is a strong plus.

  • Exposure to instrumentation tools (Amplitude, Segment) and growth funnels.


L'unité commerciale

Logiciels IBM insuffle de l'intelligence dans les opérations commerciales de base — de l'apprentissage machine à l'IA générative — pour aider à rendre les organisations plus réactives, plus productives et plus résilientes. Logiciels IBM aide les clients à mettre l'IA en action dès maintenant pour créer une valeur réelle avec confiance, rapidité et assurance dans les domaines du travail numérique, de l'automatisation informatique, de la modernisation des applications, de la sécurité et de la durabilité. La capacité d'utiliser toutes les données est essentielle à cet égard, car la valeur de l'IA dépend de la valeur des données qui l'alimentent. Dans la plupart des organisations, les données sont réparties sur plusieurs nuages, sur site, dans des centres de données privés et à la périphérie. La plateforme d'IA et de données d'IBM permet de faire évoluer et d'accélérer l'impact de l'IA avec des données fiables, et fournit des capacités de pointe pour former, ajuster et déployer l'IA dans l'ensemble d'une entreprise. La plateforme infonuagique hybride d'IBM est l'une des approches les plus complètes et les plus cohérentes en matière de développement, de sécurité et d'exploitation dans des environnements hybrides, ce qui constitue une base flexible pour tirer parti des données, où qu'elles se trouvent, afin de bien ancrer l'IA au sein d'une entreprise.

VOTRE VIE CHEZ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

 

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

 

Are you ready to be an IBMer?

À propos d'IBM

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.


Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 500 companies relying on the IBM Cloud to run their business. 


At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

Autres détails pertinents sur le poste

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