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Introduction
About the Role

We are looking for an Outbound Product Manager (ObPM) to shape the success of our Integration portfolio in the market. This role sits at the heart of go-to-market strategy, sales enablement, and customer adoption, working closely with Product Engineering, Marketing, Sales, and Ecosystem teams.

As an ObPM, you’ll translate product innovation into compelling stories, equip sellers and partners to win, and ensure our offerings stand out in a competitive market. You will act as both the voice of the market to the product team and the voice of the product to the market, helping us accelerate adoption and growth globally.

Your role and responsibilities

Go-to-Market Leadership

  • Define GTM strategy for key offerings (Hybrid iPaaS, B2B/MFT, App Connect, etc.).

  • Craft clear value propositions, positioning, and differentiated messaging.

  • Partner with Marketing, Enablement, and Sales to build compelling campaigns and assets.

Sales & Field Enablement

  • Develop and maintain enablement kits (battlecards, conversation guides, win wires, prospecting decks, Seismic content).

  • Drive adoption and usage of enablement across sales and partner teams.

  • Support strategic deals with tailored positioning and insights.

Growth & Adoption

  • Shape product-led growth (PLG) motions: trials, freemium flows, instrumentation dashboards.

  • Monitor adoption KPIs, conversion funnels, and trial-to-paid performance.

  • Partner with Product, SRE, and Growth PMs on trial experience and customer journey improvements.

Competitive & Market Intelligence

  • Own competitive intelligence: battlecards, win/loss analysis, trend reports.

  • Deliver market insights to influence roadmap and executive decision-making.

  • Track emerging competitors, pricing models, and GTM strategies.

Partner & Ecosystem Alignment

  • Drive Business Partner enablement and joint GTM plays.

  • Support partner pipeline creation and regional growth initiatives.

  • Ensure consistency of messaging across partner, sales, and marketing channels.

Required education
Master's Degree
Preferred education
Master's Degree
Required technical and professional expertise

  • 6–10 years in Product Management, Outbound PM, Growth PM, or GTM Strategy, with experience in enterprise SaaS, Integration, APIs, or cloud technologies.

  • Proven ability to lead cross-functional initiatives across Sales, Marketing, Product, and Engineering, while working effectively with global teams.

  • Strong strategic thinking: understanding market landscapes, defining positioning and differentiation, shaping GTM strategies, and aligning roadmaps.

  • Solid customer and market understanding: persona development, journey mapping, interpreting feedback, and building advocacy.

  • Excellent storytelling and communication skills: able to simplify complex technology and translate features into business value.

  • Data-driven approach: funnel analysis, usage tracking, experimentation, and metrics-based decision-making.

  • Program leadership: skilled in launch planning, milestone tracking, and managing risks.

  • Collaborative and growth-oriented mindset: able to influence without authority, prioritize with clarity, and move initiatives forward with a bias for action.

 

Preferred technical and professional experience


  • Experience in competitive and market intelligence: competitor research, win/loss analysis, and synthesizing insights to shape GTM and roadmap.

  • Technical fluency in integration technologies: familiarity with integration patterns, APIs, messaging systems, event-driven architectures, and B2B protocols, with the ability to connect technical features to customer value.

  • Background in middleware or hybrid integration platforms (e.g., iPaaS, ESB) is a strong plus.

  • Exposure to instrumentation tools (Amplitude, Segment) and growth funnels.


ABOUT BUSINESS UNIT

IBM Software infuses core business operations with intelligence—from machine learning to generative AI—to help make organizations more responsive, productive, and resilient. IBM Software helps clients put AI into action now to create real value with trust, speed, and confidence across digital labor, IT automation, application modernization, security, and sustainability. Critical to this is the ability to make use of all data, because AI is only as good as the data that fuels it. In most organizations data is spread across multiple clouds, on premises, in private datacenters, and at the edge. IBM’s AI and data platform scales and accelerates the impact of AI with trusted data, and provides leading capabilities to train, tune and deploy AI across business. IBM’s hybrid cloud platform is one of the most comprehensive and consistent approach to development, security, and operations across hybrid environments—a flexible foundation for leveraging data, wherever it resides, to extend AI deep into a business.

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

 

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

 

Are you ready to be an IBMer?

ABOUT IBM

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.


Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 500 companies relying on the IBM Cloud to run their business. 


At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

OTHER RELEVANT JOB DETAILS

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