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A career in IBM Software means you'll be part of a team that transforms our customer's challenges into industry-leading solutions. We are an infinitely curious team, always seeking new possibilities, and dedicated to creating the world's leading AI-powered, cloud-native software solutions. Our renowned legacy creates endless global opportunities for our network of IBMers. We are a team of deep product experts, ensuring exceptional client experiences, with a focus on delivery, excellence, and obsession over customer outcomes. This position involves contributing to HashiCorp's offerings, now part of IBM, which empower organizations to automate and secure multi-cloud and hybrid environments. You will join a team managing the lifecycle of infrastructure and security, enhancing IBM's cloud solutions to ensure enterprises achieve efficiency, security, and scalability in their cloud journey.

Vaša vloga in odgovornosti

About the Team The Solutions Product Marketing (PMM) team at HashiCorp plays a central role in defining, positioning, and launching cross-product solutions that solve meaningful business problems for our customers. We work closely with product, sales, partner, technical field organization, and campaign teams to develop clear, compelling messaging frameworks and scalable go-to-market strategies aligned to customer needs. As part of the Portfolio and Platform Product Marketing Group, our mission is to drive solution adoption, accelerate pipeline, and help position HashiCorp as the infrastructure automation leader. 


About the Role This person will partner with senior leaders across product marketing, sales, product management, and field enablement to ensure impactful and strong messaging development (Messaging and Positioning Frameworks - MPFs), working closely with individual product PMMs to align solution messaging with product-specific narratives, craft compelling solution narratives, and drive market activation across key buying centers. 


The ideal candidate is a strong writer, a builder and storyteller at heart, with a deep understanding of enterprise audiences and B2B sales engagement, and an operator who thrives in a complex, fast-paced environment. Experience in a large enterprise company and comfort working across multiple product areas is essential. 


Key Responsibilities 

  • Lead and mentor a team of Solutions and Technical Product Marketing Managers (PMMs) to deliver high-impact messaging frameworks, sales plays, and go-to-market strategies. 

  • Guide the development of MPFs for high-priority solution areas aligned to HashiCorp's value pillars (risk, speed, and cost). 

  • Collaborate with product marketing, revenue marketing, and campaigns teams to drive consistent messaging across content, web, events, and demand programs. 

  • Partner with product and sales leaders to define and evolve solution narratives that span multiple products and align to enterprise buyer challenges. 

  • Drive high-quality deliverables such as positioning briefs, pitch decks, sales enablement materials, and customer-facing content. 

  • Work closely with revenue enablement to ensure solution messaging is well understood and adopted across the field. 

  • Support cross-functional initiatives related to new product introductions, market expansion, and partner go-to-market motions. 


This job can be performed from anywhere in the US


Zahtevana izobrazba
Srednješolska diploma/GED
Zaželena izobrazba
Diploma prve stopnje
Zahtevano strokovno in tehnično znanje

  • 7+ years in product marketing or solutions marketing

  • Proven ability to uplevel insights and outcomes to executive leadership through reporting, dashboards, strategic communications, and confident presentation skills. 

  • Proven experience developing and driving messaging frameworks and go-to-market strategies for solutions that span multiple products. 

  • Exceptional writing, storytelling, and positioning skills. 

  • Experience operating within or across large organizations with complex product portfolios. 


Zaželeno strokovno in tehnično znanje

  • 12+ years in product marketing or solutions marketing - ideally in B2B enterprise software (cloud infrastructure, security, or developer tools a plus). 

  • Familiarity with HashiCorp products, hybrid cloud, cloud-native technologies, and/or security and compliance solutions. 

  • Experience building scalable marketing programs and messaging architectures at the platform level. 


O poslovni enoti

Programska oprema IBM oskrbuje osnovne poslovne operacije z inteligenco – od strojnega učenja do generativne umetne inteligence, kar pomaga organizacijam, da so odzivnejše, produktivnejše in odpornejše. IBM-ova programska oprema pomaga naročnikom, da umetno inteligenco začnejo uporabljati takoj, da ustvarijo resnično vrednost z zaupanjem, hitrostjo in samozavestjo na področju digitalnega dela, avtomatizacije IT, posodobitve aplikacij, varnosti in trajnosti. Ključnega pomena pri tem je zmožnost uporabe vseh podatkov, saj je umetna inteligenca tako dobra, kot so dobri podatki, ki jo podpirajo. V večini organizacij so podatki razpršeni v več oblakih, v prostorih, zasebnih podatkovnih centrih in na robu. IBM-ova platforma za umetno inteligenco in podatke razširja in pospešuje vpliv umetne inteligence z zaupanja vrednimi podatki ter zagotavlja vodilne zmogljivosti za usposabljanje, prilagajanje in razmestitev umetne inteligence v podjetjih. IBM-ova platforma hibridnega oblaka je eden najbolj celovitih in doslednih pristopov k razvoju, varnosti in delovanju v hibridnih okoljih – prilagodljiva podlaga za izkoriščanje podatkov, kjerkoli se nahajajo, za razširitev umetne inteligence globoko v poslovanje.

Življenje v IBM-u

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.


Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.


Are you ready to be an IBMer?

O IBM-u

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.


Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 500 companies relying on the IBM Cloud to run their business. 


At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

Podrobnosti o drugem ustreznem delovnem mestu

IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:

  • Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being
  • Financial programs such as 401(k), cash balance pension plan, the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs
  • Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law
  • Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals
  • Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences

The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year. 

This position is eligible for participation in an IBM Sales Incentive plan. Actual incentive opportunity will be based on performance and the eligible Target Incentive, as addressed in the applicable plan, all of which is subject to change. The compensation range listed for this position is the IBM Reference Salary that is used when you are not actively participating in a sales plan. Your actual base pay plus incentive opportunity will be determined by the Incentive Plan assigned to you.

We consider qualified applicants with criminal histories, consistent with applicable law.

This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role.

IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.