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Uvod

The Ecosystem Shared Services Go-To-Market (GTM) Marketing Lead in the IBM Z Ecosystem organization is responsible for executing key marketing initiatives focused on IBM Z and LinuxONE, with an emphasis in digital GTM activities for ISV’s (Independent Software Vendors).

Vaša vloga in odgovornosti

As an Ecosystem Shared Services Go-To-Market (GTM) Marketing Lead in the IBM Z Ecosystem organization, your role will include but is not limited to the following:

  •  Understand the IBM Z and LinuxONE ecosystem landscape, create and manage content for ISV recruitment campaigns, internal and external communications, and digital campaigns including social media to optimize positioning of IBM Z and LinuxONE with ISVs and other Ecosystem personas.
  • Develop, implement, and manage marketing campaigns to recruit and onboard ISVs on IBM Z/LinuxONE with a focus on Skills Acceleration, Workloads and IBM Z modernization.
  • Skills and knowledge of IBM marketing processes to guide the organization in adhering to all steps and processes including project management, tracking tools, financial approvals, leads tracking and other marketing areas.
  • Marketing lead will help frame marketing strategies and create clear, compelling, differentiated messaging for joint business solutions; and will help optimize the ISV user experience.
  • Develop program and sales collateral, positioning decks, presentations, customer testimonials, supporting event materials, and additional assets.
  • Drive ISV engagement and acts of advocacy.
  • Leverage and drive best practices for marketing campaigns and ensure successful implementation.
  • Develop, organize, coordinate and support execution of webinars, webcasts, events, sponsorships and participation requirements.
  • Measure, analyze, and report results with appropriate metrics - Predefined business metrics for Monthly Operations review to senior management.
  • Manage stakeholder requirements within the Ecosystem team by understanding priorities, objectives, translating the requirements into a marketing brief and articulate the value proposition into clear messaging.
  • Work with creative teams to design marketing collateral in keeping with guidelines and client requirements.
  • Work with external agencies as needed to manage campaigns, execute events (offline and online) and meet the business’ objectives for each campaign; comply with all operational processes with regards to engaging with external agencies and managing of funds.
  • Project manage priority marketing initiatives from the Ecosystem Team to ensure achievement of objectives along with stakeholder, partner and client satisfaction.

 

Zahtevana izobrazba
Diploma prve stopnje
Zaželena izobrazba
Magisterij
Zahtevano strokovno in tehnično znanje

 

  • At least 5-years of experience in an Ecosystem Marketing, Go-To-Market, or Channel Marketing role
  • Proven problem solving skills
  • Proven Program and Project Management skills
  • Demonstrated effective communication skills 
  • Demonstrated teamwork 
  • Highly self-motivated and resourceful
  • Aptitude to learn and apply knowledge quickly
  • Ability to work effectively under deadlines and time pressure with a sense of urgency to drive successful outcomes
  • Growth minded, agile, flexible
  • Readiness to work an overlay with US Eastern time zone as needed for role success
  • English: Fluent 

 

Zaželeno strokovno in tehnično znanje
  • Experience working with IBM Z and LinuxONE
  • Agile Scrum expertise
  • Jira experience

O poslovni enoti

IBM Systems pomaga vodilnim v IT razmišljati drugače o svoji infrastrukturi. IBM ovi strežniki in shramba niso več neživi – lahko razumejo, razmišljajo in se učijo, tako da lahko naše stranke uvajajo inovacije, hkrati pa se izognejo težavam z IT. Naši sistemi poganjajo najpomembnejše svetovne industrije in naše stranke so arhitekti prihodnosti.Pridružite se nam in pomagajte zgraditi naš vrhunski tehnološki portfelj, zasnovan za kognitivno poslovanje in optimiziran za računalništvo v oblaku.

Življenje v IBM-u

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

 

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

 

Are you ready to be an IBMer?

O IBM-u

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

 

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. 

 

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

Podrobnosti o drugem ustreznem delovnem mestu

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