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Introdução

 

We are seeking a dynamic and strategic Digital Demand Strategist to lead and execute integrated digital marketing initiatives that drive demand and accelerate pipeline growth with the ASEAN region. This role will focus heavily on digital planning and content development, working closely with Web, Social, Paid Media and E-commerce Strategists to craft compelling digital experiences across the buyer journey.

 

Sua Função e suas Responsabilidades


  1. Digital Planning & Strategy
    • Develop and implement comprehensive digital demand generation strategies aligned with business goals and buyer personas.
    • Collaborate with Web, Social, and E-commerce Strategists to devise unified digital plans encompassing owned, earned, and paid channels.
    • Oversee the execution of digital campaigns, ensuring smooth integration of inbound and outbound touchpoints.

  2. Content Development & Localization
    • Create engaging, persona-driven content supporting every stage of the digital buyer journey.
    • Localize content to effectively resonate with diverse audiences across the ASEAN region, considering cultural and linguistic nuances.
    • Partner with internal and external stakeholders to maintain content consistency and alignment with campaign objectives.

  3. Campaign Execution & Optimization
    • Spearhead digital demand projects, liaising with cross-functional teams, including Web, Social, and Paid Media.
    • Real-time adaptation and optimization of campaigns to enhance engagement, lead quality, and conversion rates.

  4. Analytics & Performance Management
    • Utilize data and analytics to comprehend audience behavior, refine targeting, and retarget effectively.
    • Conduct performance analysis to pinpoint areas for improvement and drive continuous enhancement.
    • Convert digital engagement into actionable sales opportunities via smart content syndication and lead nurturing.

  5. Cross-Functional Collaboration
    • Work closely with Field Marketers, Demand Strategists, and Event Strategists to ensure a cohesive customer experience.
    • Align digital marketing efforts with broader marketing and sales strategies to amplify impact.
Formação requerida
Bacharelado
Formação preferencial
Mestrado
Experiência Profissional e Técnica Requerida


- Proven experience in developing and executing digital marketing plans across various markets, utilizing a range of tactics and technologies within budget and time limits.

- Effective collaboration within cross-functional and multicultural teams, demonstrating adaptability and comfort with ambiguity.

- Understanding of B2B technology products, sales cycles, and solution positioning strategies.

- Highly empathetic, with an ability to appreciate customers' perspectives.

- Balanced analytical and creative thinking skills. (Mix of “right brain, left brain")

- Strong project, time, and organizational management skills, combined with the ability to make quick, data-driven decisions.

- Strong executive presentation and stakeholder management skills.

- Fluency in English, both written and spoken, with excellent communication skills.

- Robust market research and analysis skills.

- Hands on experience with Programmatic Platforms, such as Marketo, Adobe, Ruby, Google and LinkedIn

- Strategic thinker who can drive results through data-informed decisions and collaborative efforts.

Experiência Profissional e Técnica Preferencial

- Certifications in Google Analytics, Google Ads, and Facebook Ads.

- Additional proficiency in ASEAN languages.

- Experience in tech industries.

- Familiarity with programmatic advertising, search engine optimization, and social media management.

The suitable candidate will demonstrate a solid background in performance marketing, particularly in managing and executing end-to-end digital campaigns within the ASEAN region. This role calls for a strategic thinker who can drive results through informed decisions and team collaboration.

SEU LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

 

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

 

Are you ready to be an IBMer?

Sobre a IBM

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

 

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. 

 

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

Outros detalhes relevantes do cargo

For additional information about location requirements, please discuss with the recruiter following submission of your application.