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はじめに

At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change – improving businesses, society, and the human condition.

Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM’s brand, capture the market’s attention, and articulate our point of view for clients, partners, the media, and even other IBMers. As part of our team, you’ll be surrounded by bright minds and keen collaborators – always willing to help and be helped – as you apply passion to work that will compel our audience to choose IBM’s products and services.

When you join IBM, you join a culture of openness, collaboration, and trust. Join us and experience a place where you can co-create your learning and opportunities. A place where teamwork and unique ideas are treasured. A place where you can bring innovation to life.

 

 

役割と責任

 

As a Field Marketer at IBM, you will focus on driving demand for the US National Market. You’re in the driver’s seat with technology sales to help grow the select market by 20% by building quality pipeline and progressing opportunities. This is an amazing opportunity to get in on the ground floor of a new go to market focus at IBM that will help us realize our long-term growth plan.

Key Responsibilities:

  • Drive Consideration and Awareness: Tailor core messaging to specific client and partner audiences to drive meaningful conversations within marketing programs.
  • Accelerate Pipeline Growth: Demonstrate basic understanding of pipeline analysis and successfully manage basic marketing programs 
  • Pipeline Progression and Yield: Assist with the execution of marketing programs and campaigns focused on progression
  • Audience Expertise: Demonstrate personal knowledge of client and partner personas (/buying groups) and a clear point of view on aligned market, industry, or audience
  • Business Acumen: Be an effective communicator who can connect marketing activities and revenue goals and be accountable as the single point of contact for business stakeholders (sales, consulting, messaging to specific client and partner audiences to drive meaningful conversations within marketing programs.
  • Outcome Focused: Demonstrate a drive to understand the 'why' for both specific marketing programs and campaigns along with overall strategic direction

 

 

Performance Indicators:

  • Differentiated from peers by proactively determining new and different ways to drive consideration within the execution of marketing programs and campaigns
  • Disciplined execution of impactful marketing programs and campaigns that translate into tangible business outcomes
  • Knowledge of what drives meaningful pipeline progression and actively driving programs that improve yield at scale


必要とされる学歴
高校卒業資格/GED
望ましい学歴
学士号
必要な専門的および技術的知識

Skills and Qualifications:

  • Basic understanding of client and partner personas, account segmentation, and market trends.
  • Effective communication skills and ability to connect marketing activities with revenue goals.
  • Ability to manage and execute marketing programs and events
  • Basic skills around problem-solving, critical thinking, communications, and organization.
  • Understanding of IBM’s strategy, business model, and marketing metrics

Growth Behaviors:

  • Growth Minded: Proactively build new knowledge of your specialty (technology, consulting, market, ecosystem) as demonstrated by internal badges and Think40 hours
  • Trusted: Assume positive intent and build trust utilizing an "Ask Me, Tell Me" approach
  • Team Focused: Proactively look for ways to support projects and initiatives that drive outcomes at the team or organizational level
  • Courageous: Build trusting relationships that encourage risk-taking
  • Resourceful: Be creative with fixed budgets bring a can-do positive energy

 

歓迎する専門的および技術的経験

Hiring manager and Recruiter should collaborate to create the relevant verbiage.

あなたの人生 @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

 

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

 

Are you ready to be an IBMer?

IBM について

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

 

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. 

 

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

その他の関連する職務の詳細

IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:

  • Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being
  • Financial programs such as 401(k), the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs
  • Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law
  • Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals
  • Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences


We consider qualified applicants with criminal histories, consistent with applicable law.


This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role.

IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.