内容へスキップ
はじめに

 

  • Design and execute local marketing and communications plans to support go-to-market strategies
  • Leverage knowledge of multiple tactics and marketing and communications activities in your plans, including, live or virtual events, brand recognition, social media marketing, digital and email lead generation activities, and channel/partner marketing
  • Brief, enable and collaborate with Sales, Clients, IBM Partners and/or internal stakeholders
  • Measure, analyze, and report on the impact of marketing and communications activities
役割と責任

 

As a Field Marketing Manager, you’ll build market engagement plans in EMEA North to drive business pipeline and revenue objectives for webMethods & StreamSets based on a deep understanding of clients and the local market. Geography focused role that serves as the face of marketing & communications to clients, sellers, business partners. Externally focused to bring the voice of the client and market insight into IBM. The field M&C professional builds a market engagement plan in a geography to achieve lead offering business pipeline and revenue objectives based on deep understanding of clients and the local market.

必要とされる学歴
なし
望ましい学歴
学士号
必要な専門的および技術的知識

 

  • Experience in developing, leading, and executing a strategic marketing plan in close collaboration with sales for the allocated geographies and their respective revenue objectives.
  • Able to implement successful omnichannel marketing campaigns which will boost our performance in lead generation, pipeline creation and pipeline acceleration through to revenue impact.
  • Experience in assessing performance business and marketing and deliver root cause analysis leveraging marketing and campaign-specific performance dashboards and reporting.
  • Being able to analyze situations and implement solutions, or develop new system elements, procedures or processes.

事業部門について

コグニティブ・テクノロジー、150 を超える SaaS オファリング、リアルタイムの洞察に支えられた Global Markets チームは、お客様がその顧客、パートナー、サプライヤーと関与する際により良い意思決定を行ってイノベーションを実現するための専門知識を組み込んで提供します。私たちと一緒に、様々な業種にわたる企業向けの最も包括的なポートフォリオを利用し、イノベーションを推進し続けましょう。

あなたの人生 @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

 

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

 

Are you ready to be an IBMer?

IBM について

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

 

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. 

 

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

その他の関連する職務の詳細

For additional information about location requirements, please discuss with the recruiter following submission of your application.