At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change - improving businesses, society, and the human condition.
When you join IBM, you join a culture of openness, collaboration, and trust. Join us and experience a place where you can co-create your learning and opportunities. A place where teamwork and unique ideas are treasured. A place where you can bring innovation to life.
As a Field Marketer at IBM, you will focus on driving demand for the US National Market. You’re in the driver’s seat with technology sales to help grow the select market by 20% by building quality pipeline and progressing opportunities specifically focused on the BPS-T segment. This is an amazing opportunity to get in on the ground floor of a new go to market focus at IBM that will help us realize our long-term growth plan.
Key Responsibilities:
- Drive Consideration and Awareness:
- Develop a deep understanding of client and partner audiences.
- Proactively determine feedback on how to make IBM more competitive in the market.
- Accelerate Pipeline Growth:
- Fluent in pipeline analysis.
- Own and execute omnichannel journeys to drive quantifiable results (events, campaigns, digital, co-marketing, etc.).
- Pipeline Progression and Yield:
- Understands what makes for effective pipeline progression.
- Actively drives programs that improve yield at scale.
- Growth Behaviors:
- Growth Minded
- Seeks out both internal and external education that builds their knowledge of their specialty (technology, consulting, market, ecosystem) while also building understanding of other teams and functions.
- Seeks out both internal and external education that builds their knowledge of their specialty (technology, consulting, market, ecosystem) while also building understanding of other teams and functions.
- Trusted:
- Provides direct feedback with the intent of improvement.
- Breaks down silos and builds trust.
- Team Focused:
- Demonstrates the ability to see problems from the perspective of others.
- Demonstrates the ability to see problems from the perspective of others.
- Courageous:
- Willing to take calculated risks for the betterment of the organization and without fear of personal failure.
- Willing to take calculated risks for the betterment of the organization and without fear of personal failure.
- Resourceful:
- Demonstrates both resilience in the face of difficulty and an active bootstrapper.
- Demonstrates both resilience in the face of difficulty and an active bootstrapper.
- Outcome Focused:
- Maintains well-informed opinions on macro trends affecting the company/industry.
- Maintains a natural curiosity and healthy paranoia about the broader competitive landscape.
- Understanding of client and partner personas, account segmentation, and market trends.
- Effective communication skills and ability to connect marketing activities with revenue goals.
- Ability to plan, manage and execute marketing programs and events.
- Strong problem-solving, critical thinking, communications, and organization skills.
- Understanding of IBM’s strategy, business model, and marketing metrics.
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