At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change - improving businesses, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a world-wide digital transformation.
Our Marketing team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM’s brand, capture the market’s attention, and articulate our point of view for clients, partners, the media, and even other IBMers. As part of our team, you'll be surrounded by bright minds and keen collaborators - always willing to help and be helped - as you apply passion to work that will compel our audience to choose IBM.
When you join IBM, you join a culture of openness, collaboration, and trust. You join a team of IBMers who are helping technology support a positive global transformation. So join us and experience a place where you can co-create your learning and opportunities. A place where teamwork and unique ideas are treasured. A place where you can bring innovation to life.
A Demand Strategist is responsible for the design, development and optimization for omni-channel marketing programs associated with demand motions:
- Strategy Planning & Customer Journey Design
- Understand the market landscape, business objectives, target personas, key use cases and product offers for your product
- Translate business objectives into actionable marketing outcomes across the funnel
- Create an omnichannel digital journey for key audiences, including but not limited to: organic search, paid search, web, email, and routing
- Ongoing experimentation and manical focus on outcomes
- Design the customer journey for specific segments across strategic accounts
- Execution Orchestration
- Communicate demand strategy to relevant stakeholders, including but not limited to: product team, field marketing team, sales and business unit stakeholders, digital stakeholders, and geography hub teams, etc.
- Manage the execution of actions for your specific product team
- Partner with content, digital, and email experts to create & execute an omnichannel experimentation plan
- Performance Optimization
- Understand brand to demand performance trends for the assigned product & optimize performance issues
- Deep analysis of marketing performance across aspects such as tactic type, content asset, channel, audience segment or business line
- Evaluation of relevant KPIs along the funnel (eg. impressions, web traffic, organic search performance, leads, pipeline or wins) with a keen eye on benchmarks and yield rates
- Readiness to explain emerging performance opportunities or challenges
- Strategies to deliver “next best actions” and support targeted pipeline coverage and revenue for the business
- Insight into action – cycling of performance insights directly back into planning and orchestration
- Bachelors degree in Marketing / Business Administration / Economics / Management or equivalent
- Initital experiences in (B2B) Marketing and / or in the IT industry and / or in an marketing agency
- Deep critical thinking skills and curiosity to pursue open-ended problems
- Strong presentation skills and ability to effectively communicate data and action plans to stakeholders and leadership
- Business acumen with the ability to develop data-driven business recommendations
- Demonstrated ability to multitask and prioritize with a proven ability to meet tight deadlines
- Profound experience with Excel and Powerpoint
- Experience in a digital marketing
- Experience in e-commerce
- Experience in Salesforce or other CRM systems
- Experience in Cognos / Tableau or other reporting and visualization tools