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Introduction

o    Understand IBM’s digital strategy by gaining deep knowledge of its brand, objectives, offerings, and competitive landscape.
o    Define and prioritize key pages for SEO optimization per language, aligned with marketing goals.
o    Optimize webpages and on-page elements (titles, meta descriptions, H tags, image tags, content, CTAs etc.) in collaboration with local digital specialists.
o    Create and refine localized content to improve engagement, clarity, and relevance across pages, blogs, and social content.
o    Enhance UX and the digital journey by improving navigation, content flow, and SEO signals to boost CTR, time on page, and reduce bounce.
o    Perform technical SEO checks including identifying and fixing errors, broken links, and cross-device/browser issues for usability and speed.
o    Analyze competitors and keyword performance, identifying insights to inform ongoing optimization strategies.
o    Monitor and report SEO impact using KPIs like traffic, keyword rankings, conversions, and search volume trends, utilizing SEO and reporting tools.
o    Stay aligned with industry changes, SEO best practices, algorithm updates, and SEM strategy to maximize performance.

Rôle et responsabilités

IBM runs one of the largest SEO programs in all of tech. It is a critical way that we reach, engage and deliver value to our prospects and customers. And of all the programs driving our recent growth, our global footprint and optimization programs are some of the biggest contributors to our success.
As a Global SEO Specialist you will be responsible for optimizing and growing the organic presence of our <insert language> footprint with our broader multinational website, with a particular focus on our ibm.com/think property. Working closely with global and regional marketing teams, you will implement on-page and off-page SEO strategies, conduct keyword research, localize content, and ensure technical SEO best practices are met. Your insights will help align local performance with global SEO goals, driving qualified traffic and improving visibility in search engines.

Formation requise
Baccalauréat
Formation souhaitée
Maîtrise
Expertise professionnelle et technique requise
  • SEO optimization experience
  • Understanding of performance marketing, online customer acquisition, conversion
  • Experience with online analytics tools (Google Analytics, Google Search Console, Ahrefs, etc)
  • Previous experience using web builder tools (Adobe manager, Wordpress, etc)
  • Up to date with trends and SEO best practices as well as GEN AI tools
  • Fluent or native English and French
Expertise professionnelle et technique souhaitée

•    A/B testing general understanding
•    Have a general understanding of Web development, Web design and HTML / CS

VOTRE VIE CHEZ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

 

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

 

Are you ready to be an IBMer?

À propos d'IBM

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

 

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. 

 

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

Autres détails pertinents sur le poste

For additional information about location requirements, please discuss with the recruiter following submission of your application.