Accéder directement au contenu
Introduction

We are seeking an experienced web strategist to develop and execute strategies that will improve the conversion rate on our thought leadership platform, ibm.com/think. You will be responsible for analyzing user behavior, conducting A/B tests, optimizing pages, and drawing actionable insights to help progress outcomes from these pages. You will collaborate with key stakeholders in demand strategy, product marketing, and content in order to understand business priorities. The ideal candidate has a strong understanding of web analytics, user experience (UX) design, and the full funnel of digital marketing.

Rôle et responsabilités

Your Responsibilities:

  • Website optimization: Manage and create components within Adobe Experience Manager to promote products and merchandise content across the inbound digital ecosystem
  • Data-Driven Insights: Utilize and draw insights from data in tools such as Google Analytics 4 and Adobe Analytics to generate hypotheses about user behaviors and highlight opportunities for optimization. Be able to make data driven optimizations and decisions based on performance.
  • A/B Testing & Experimentation: Plan, execute, and analyze A/B tests to continuously improve user experience and conversion rate (in partnership with T&P practice). Build a testing backlog which focuses on understanding the optimal content types, messaging, and layouts across our templates.
  • UX/UI Collaboration: Work closely with UX/UI designers to ensure web design is both user-centric and optimized for conversion.
  • Reporting & Metrics: Provide clear communication on test results, trends, and recommendations
  • Cross-Functional Collaboration: Work with demand strategy, product marketing, and content teams to align on conversion optimization efforts, user experience, and overall digital strategy.

 

Formation requise
Baccalauréat
Formation souhaitée
Maîtrise
Expertise professionnelle et technique requise
  • Ability to draw insights from data and make optimizations based on these insights (you should be able to describe instances in which you have utilized this skillset.)
  • Experience with A/B testing and personalization tools, particularly Adobe Target, and an understanding on how to prioritize tests for impact and statistical significance
  • Able to work independently, with a strong sense of responsibility and commitment to teamwork. You have a volunteer spirit with a 'we succeed as a team' attitude
  • Ability to work cross-functionally with other team members within the ibm.com team as well as across the Marketing function
  • Clear communication and ability to present findings on calls with broader team/more senior members of the team
Expertise professionnelle et technique souhaitée
  • Experience with Google Analytics 4 , Adobe Analytics, and/or Adobe Experience Manager

 

VOTRE VIE CHEZ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

 

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

 

Are you ready to be an IBMer?

À propos d'IBM

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

 

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. 

 

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

Autres détails pertinents sur le poste

For additional information about location requirements, please discuss with the recruiter following submission of your application.