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Introducción

Ecosystem partners are essential to driving growth across IBM’s Hybrid Cloud and AI strategy. This role serves as the subject matter expert and marketing advisor to both partners and internal IBM teams, with a focus on the Infrastructure portfolio. The Program Leader will develop deep expertise in IBM’s solutions and play a pivotal role in helping partners differentiate IBM in the market and generate demand for IBM offerings.

As the primary liaison between IBM Marketing and Business Partners (BPs), this leader will collaborate with IBM Demand Generation, Field Marketing, and Channel Sales to align go-to-market strategies. They will act as a conduit for partner feedback - bringing the voice of the ecosystem into IBM- and also share IBM marketing strategies and industry best practices back with partners.

This role is accountable for achieving Ecosystem Business and Partner Marketing targets by Partner and Value-Added Distributor (VAD), and for leading the design and execution of high-impact marketing campaigns. The Program Leader will also gain deep knowledge of IBM’s Partner Plus Program, including partner incentives and enablement resources, which are designed to accelerate and reward growth in IBM’s Select Territory.


Su función y responsabilidades
  • Know the Partners and Their Markets: Develop a strong understanding of partner and distributor business models, client needs, and market dynamics. Engage directly with partners and Channel Sellers to drive demand for IBM Infrastructure solutions, grow IBM mindshare, and capture ecosystem insights to inform IBM strategy.
  • Know the IBM Solutions: Gain fluency in IBM’s product portfolio, Sales Plays, Technology Plays, Decision Points, and go-to-market campaign strategies. Use this knowledge to build effective partner marketing strategies that align with IBM’s priorities.
  • Market with Partners and VADs: Collaborate with Channel Sales, IBM Demand Generation, and Field Marketing to influence marketing investments and execute demand generation tactics through partners. 
  • Quarterly Planning and Growth Execution: Develop and execute quarterly scaling efforts that deliver year-over-year growth in Business Partner Opportunity Identification (BPOI) by doubling down on high-growth areas, replicating successful models, and testing new approaches where growth is slower.
  • Deliver Business Outcomes: Own and deliver on pipeline and revenue objectives for Ecosystem Business and Marketing, with regular performance reviews to global and geo-level stakeholders.
  • Cross-Functional Collaboration: Represent Partner Marketing across IBM and partner executive levels. Collaborate across ecosystem and internal teams to ensure alignment and execution excellence.


Educación requerida
Licenciatura
Experiencia profesional y técnica requerida
  • Experience in marketing, with a focus on demand generation program management.
  • Understanding business partners, distributors, or third-party organizations.
  • Proficiency in using data analytics tools to monitor and measure marketing performance
  • Budget management skills, including oversight of marketing investments.
  • Ability to manage process controls and ensure compliance across marketing activities.


Experiencia técnica y profesional preferida
  •  B2B partner marketing experience, with an understanding of partner business models and varying levels of marketing maturity. 
  • Experience designing and executing campaigns to recruit and activate partners or clients. 
  • Familiarity with agentic workflows and how to leverage them for marketing efficiency and scale.


SU VIDA @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

 

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

 

Are you ready to be an IBMer?

Acerca de IBM

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

 

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 500 companies relying on the IBM Cloud to run their business. 

 

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

Otros detalles relevantes del empleo

IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.

The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year.