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Introducción

 

Are you a visionary leader with the expertise to shape large-scale event strategies and drive transformative outcomes? Do you have the ability to guide teams, mentor people managers, and influence senior executives with your insights and thought leadership? If so, we are seeking an Americas Events Leader to spearhead our event marketing across the Americas to create engaging client experiences and drive business demand.

This role offers a unique opportunity to lead a high-performing team, redefine best practices, and make a significant impact on the organization’s event marketing strategy.


Su función y responsabilidades
Key Responsibilities
As the Americas Events Leader, you will:


  1. Strategic Leadership:
    • Provide significant strategic vision to align event marketing with business objectives, focusing on ROI, audience engagement, and long-term brand building.
    • Serve as a thought leader to the VP of Client Experience and VP of Marketing & Communication for the Americas, offering innovative solutions and insights to drive organizational success.
    • Liaise with the global events team to redefine best practices, optimize processes, and increase productivity.
  2. Team and People Management:
    • Lead and manage a team of 35 event marketers, ensuring alignment on goals, collaboration, and performance excellence.
    • Oversee and mentor people managers, fostering a culture of innovation, accountability, and professional growth.
    • Guide teams to develop strategic event plans that achieve business objectives and maximize ROI.
  3. Executive Engagement:
    • Present event strategies, outcomes, and recommendations to senior executives, including SVPs, with confidence and clarity.
    • Build strong relationships across leadership teams to ensure alignment and support for event initiatives.
  4. Event Strategy and Execution:
    • Operate at a strategic level, leading the development and execution of large-scale, outcome-driven events across the Americas region.
    • Design client experiences within the customer journey, including messaging, curriculum scope, and sequence.
    • Ensure seamless event execution, post-event analysis, and performance reporting in collaboration with field marketing and other stakeholders.
  5. Budget & Financial Management:
    • Manage and oversee multi-million-dollar event budgets, ensuring strategic allocation of resources and financial efficiency.
    • Provide in-depth financial analysis to guide decision-making and optimize event planning strategies.
  6. Compliance and Optimization:
    • Ensure 100% compliance with audit, legal, and data privacy requirements.
    • Drive innovation in event tools and technologies, advocating for streamlining and efficiency across processes.


Leaders are expected to spend time with their teams and clients and therefore are generally expected to be in the workplace a minimum of three days a week, subject to business needs.

Educación requerida
Licenciatura
Educación preferida
Maestría
Experiencia profesional y técnica requerida


  1. Strategic Leadership:
    • Provide significant strategic vision to align event marketing with business objectives, focusing on ROI, audience engagement, and long-term brand building.
    • Serve as a thought leader to the VP of Client Experience and VP of Marketing & Communication for the Americas, offering innovative solutions and insights to drive organizational success.
    • Liaise with the global events team to redefine best practices, optimize processes, and increase productivity.
  2. Team and People Management:
    • Lead and manage a team of 35 event marketers, ensuring alignment on goals, collaboration, and performance excellence.
    • Oversee and mentor people managers, fostering a culture of innovation, accountability, and professional growth.
    • Guide teams to develop strategic event plans that achieve business objectives and maximize ROI.
  3. Executive Engagement:
    • Present event strategies, outcomes, and recommendations to senior executives, including SVPs, with confidence and clarity.
    • Build strong relationships across leadership teams to ensure alignment and support for event initiatives.
  4. Event Strategy and Execution:
    • Operate at a strategic level, leading the development and execution of large-scale, outcome-driven events across the Americas region.
    • Design client experiences within the customer journey, including messaging, curriculum scope, and sequence.
    • Ensure seamless event execution, post-event analysis, and performance reporting in collaboration with field marketing and other stakeholders.
  5. Budget & Financial Management:
    • Manage and oversee multi-million-dollar event budgets, ensuring strategic allocation of resources and financial efficiency.
    • Provide in-depth financial analysis to guide decision-making and optimize event planning strategies.
  6. Compliance and Optimization:
    • Ensure 100% compliance with audit, legal, and data privacy requirements.
    • Drive innovation in event tools and technologies, advocating for streamlining and efficiency across processes.


Experiencia técnica y profesional preferida

 

  • Visionary Leadership: Proven ability to lead teams, manage people managers, and inspire a culture of innovation and excellence.
  • Executive Presence: Skilled in presenting to senior executives, including SVPs, with the ability to influence and align stakeholders.
  • Strategic Thinking: Deep expertise in aligning event strategies with organizational goals, focusing on ROI and brand building.
  • Event Marketing Mastery: Extensive knowledge of tools, processes, and strategies to deliver high-impact events.
  • Financial Acumen: Strong skills in managing multi-million-dollar budgets, financial analysis, and strategic resource allocation.
  • Global Collaboration: Ability to liaise with global teams to drive innovation, redefine best practices, and enhance productivity.
  • Communication & Problem-Solving: Exceptional communication skills and innovative problem-solving abilities to navigate complex challenges.


SU VIDA @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

 

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

 

Are you ready to be an IBMer?

Acerca de IBM

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

 

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. 

 

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

Otros detalles relevantes del empleo

IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:

  • Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being
  • Financial programs such as 401(k), the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs
  • Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law
  • Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals
  • Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences


We consider qualified applicants with criminal histories, consistent with applicable law.


This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role.

IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.