At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change – improving businesses, society, and the human condition.
Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM’s brand, capture the market’s attention, and articulate our point of view for clients, partners, the media, and even other IBMers. As part of our team, you’ll be surrounded by bright minds and keen collaborators – always willing to help and be helped – as you apply passion to work that will compel our audience to choose IBM’s products and services.
When you join IBM, you join a culture of openness, collaboration, and trust. Join us and experience a place where you can co-create your learning and opportunities. A place where teamwork and unique ideas are treasured. A place where you can bring innovation to life.
The Blue Studio design practice is looking for a creative and detail-oriented Prompt Engineer Designer to join our team and contribute with our Imagery team. This role combines expertise in design and generative AI technologies to create visually compelling, on-brand assets. The ideal candidate will be a designer with a deep understanding of generative AI tools, such as Adobe Firefly, and the ability to develop optimized prompts that yield high-quality outputs across various media formats. Additionally, the ideal candidate will be an experienced and highly motivated designer who is passionate about ideas, brand experience and design, and looking to work with like-minded people.
Your primary responsibilities will include:
• Use generative AI tools to develop on-brand images and creative assets.
• Craft and refine detailed prompts to ensure outputs consistently meet design requirements.
• Collaborate with marketing strategists, designers, content writers, and brand teams to understand project goals and ensure assets align with the company’s visual identity.
• Research and experiment with generative AI tools to push creative boundaries and stay ahead of design trends.
• Review and refine outputs generated by AI tools, ensuring the highest quality and brand consistency.
• Create and maintain a library of prompt templates, workflows, and best practices to streamline future projects.
• Collaborate to help others integrate and effectively utilize generative tools in their workflows.
• Participate in brainstorming sessions and provide innovative ideas for using generative AI to elevate our creative efforts.
• Bring abstract concepts to life though typography, illustration, iconography and photography.
• Deep understanding of IBM’s business strategies and goals.
• Command of IBM brand’s vision, systems, and documentation.
• Contribute to style guides, and other design documents as needed.
• Work with senior design team members to establish priority, fidelity and delivery of tasks.
• Effectively communicate conceptual ideas and detailed design rationale both verbally and visually.
• Speak and present to range of stakeholders.
• Ensure quality control and outcomes.
- Fluent English
- Proven experience in using generative AI tools to produce creative assets.
- Proven ability to create optimized prompts for generative AI tools, with a portfolio featuring AI-generated designs (image, illustration, 3D, etc.).
- Designing experiences in all media.
- Using knowledge of grids, typography, graphic design, color, layout, iconography, images and design patterns and systems to solve ambiguous and complex problems and projects.
- Problem solving and idea generation, effectively visualizing and creating concepts into final products.
- Investigating, innovating and developing creative trends with an emphasis on brand experience and design
- Actively seek feedback and review work; accept and act on creative/technical direction.
- Take direction well and be quick to extend designs to other platforms.
- Recognize a well-conceived and elaborate design.
- Applications : Adobe Creative Suite (highly proficient), Figma, MS Office (.PPT), Github
- Familiarity with generative AI tools - Adobe Firefly, Stable Diffusion, MidJourney, etc.
- In-depth knowledge of storytelling and an interest in communicating visually.
- Passionate, confident, empathetic, positive and approachable.
- Attention to detail, strong organizational skills and time management.
- Collaboration with others - stakeholders, technical teams, partners and other designers.