The Technology Sales Leader (TSL) drives the Technology strategy with customers focused around winning the platform and translating customer needs. The TSL has technical skills to translate a customer's requirements to the right cross-Technology architecture and deliver Level 2 messaging, in the context of use cases and critical architectural decision points. The TSL the customer's strategic advisor across both business and technical customer roles, with ability to generate OI and drive predictable revenue growth. The role coordinates the client relationships, represents IBM for all brands, and builds growth plans to win in the market.
- Wins Technology Decision Points and closes deals by using knowledge of strategic offering value proposition; understands use cases for all solutions
- Develops and progresses opportunity pipeline across the technology portfolio to contracting and execution
- Identifies / Creates, Validates / Qualifies, Advances and Closes Opportunities
- Coordinates account team of technical and brand sales specialists and across partner and support roles
- Leverages marketing to drive customer lifetime value (LTV)
- Develop account strategy with the client and Account Technical Leader
- Generates account plans and determines areas for growth; owns forecast with Brand Sales Specialist
- Develops and grows trusted relationships at all levels within the client’s business
- Leverages industry expertise to understand the client’s business and investment priorities
- Incorporates the GSI, ISV, and competitive landscape into account strategy and plans
- Leads the IBM brand and technical team through the end-to-end sales process to progress and close opportunities with a competitive mindset
- Identifies, assesses, and closes new business opportunities across portfolio for assigned accounts
- Partners with Dealmakers and IBM licensing on behalf of the client and IBM
- Engages channel ecosystem where appropriate and guides clients to certified implementation partners Coordinates with technical experts as needed
- Develops and progresses pipeline in prioritized specialty area and across portfolio to grow existing accounts Balances long-term and short-term opportunities
- Prospects and generates strategic opportunities
- Partners with GSI and ISV ecosystem to influence client’s decision making on behalf of IBM
- Successfully manages client support teams for mapped accounts to support renewals and expansion
- Positions the value of IBM’s technology portfolio in enabling client strategy versus the competition
- Knowledge across portfolio with capacity to major in areas not covered by Brand Sales Specialists, leveraging Technical SMEs (L2)
- Ability to articulate value of IBM Sales Plays based on client's business needs, strategy, and industry Ability to bring together an integrated POV / solutions to the client
- Understand how to coordinate and leverage Technology resources – Brand Sales Specialists, Dealmakers, digital sellers, etc. – to drive deal progression and closure
- Understand how to coordinate and leverage technical resources:
- Technical pre-sales to drive demand and deal progression
- Client Engineering to drive demand
- CSMs to drive deployment and consumption
- Understand how to coordinate and leverage Partner ecosystem resources, if applicable, to drive business value for the client
- Ability to build and develop strategic, trusted client relationships
- Understand and apply consultative selling
- Healthcare provider industry experience