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Introduction

As a Product Marketing Lead for Data on IBM Z, you will have a global role and oversee the day-to-day marketing requirements of the Data segment on IBM Z Software. This will include leading the product marketing for individual products within Data (including Db2 for z/OS and Data Gate for watsonx)while also managing the higher-level narrative and positioning for the segment. This will include partnering with Data and AI cross-functional marketing teams to execute your marketing plan and activities as well as sales and product management to align on and execute the go-to-market strategy. This role will have a strategic focus on retention and expansion of our Data for Z install base as well as responsibilities for high level positioning across the segment.

Your role and responsibilities
  • Drive cohesive messaging, positioning, and marketing strategy for the Data on Z segment, incorporating all the products within it, including Db2 for z/OS and Data Gate for watsonx. 
  • Leverage deep customer, market, and competitor insights to build persona profiles and identify priority use cases that address Data for Z client needs. Be the Data segment expert, understanding the unique capabilities of the offering to develop and evolve distinct marketing messaging and influence product management roadmap.   
  • Develop compelling value propositions, positioning, and messaging that uniquely differentiates IBM Data on IBM Z. Responsible for driving message testing with IBM customers, partners, and analysts.  
  • Partner with IBM Z and Data and AI WW and Geo Sales, Ecosystem Partners, and Product Management to build the Data on Z go-to-market strategy. Build the marketing and communications strategy that aligns to the GTM strategy to create and capture market demand. 
  • Create best-in-class product content bundled in always-on demand gen kits (inbound, outbound, event, progression, partner kits) that will build, engage, and convert interest into pipeline. Generate new content including point of views and leadership proof points to retain and grow the install base.  
  • Develop content for industry, 3rd party, IBM and partner-led events, conferences, webinars, and social media.  
  • Source client stories, product claims, and proof points (analysts, peer-to-peer review, influencers, Gold Consultants and IBM Champions) that strengthen the persuasiveness of Data on Z messages and build advocacy. 
  • Build and deliver impactful launches for new Data on Z features. Partner closely with product management to plan marketing activities for new releases and manage the cross-functional implementation of the plan including messaging, updates to demand kit assets, and always-on content.   
  • Partner with digital strategists to optimize the Data on Z digital journey, refresh messaging, and update relevant content for new launches.  
  • Leverage IBM reporting tools to monitor web (traffic, engagement, bounce), client interests, SQLs, Marketing revenue, and NPS data to identify gaps and opportunities for additional focus.  
  • Support product management and sales in monthly enablement by providing marketing specific content and messaging for sellers.  
Required education
Bachelor's Degree
Required technical and professional expertise
 
  • Ability to drive a cohesive strategy and marketing plan across a group of products 
  • Experience effectively communicating ideas in writing to different audiences in both long-form and short-form 
  • Ability to articulate a point of view concisely and effectively using differentiated messaging 
  • Technology background with a foundational understanding of data-related concepts 
  • Experience collaborating with teams of different backgrounds and expertise to achieve a common goal
  • An understanding of go-to-market strategies 
Preferred technical and professional experience

Hiring manager and Recruiter should collaborate to create the relevant verbiage.

YOUR LIFE @ IBM

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IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.


OTHER RELEVANT JOB DETAILS

IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:

  • Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being
  • Financial programs such as 401(k), the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs
  • Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law
  • Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals
  • Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences


We consider qualified applicants with criminal histories, consistent with applicable law.


This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role.

IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.

The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year.