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Introduction

At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change – improving businesses, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a world-wide digital transformation.

Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM’s brand, capture the market’s attention, and articulate our point of view for clients, partners, the media, and even other IBMers. As part of our team, you'll be surrounded by bright minds and keen collaborators – always willing to help and be helped – as you apply passion to work that will compel our audience to choose IBM's products and services.

When you join IBM, you join a culture of openness, collaboration, and trust. You join a team of IBMers who are helping technology support a positive global transformation. So join us and experience a place where you can co-create your learning and opportunities. A place where teamwork and unique ideas are treasured. A place where you can bring innovation to life.

Your role and responsibilities

We are seeking a Junior Marketing Automation Specialist to join our Marketing Automation team in Bucharest, within the Media, Marketing Automation and Performance Intelligence function. In this role, you’ll be trained to become a Marketo subject matter expert, gaining a solid foundation in areas like email editing, audience segmentation, response routing, and nurture programs that support revenue generation.

You will work in a data-driven environment that encourages continuous learning and adaptation to emerging marketing technologies. Your responsibilities will focus on building, executing, and optimizing inbound and outbound campaigns in Marketo, with guidance and support from experienced team members.

If you're eager to kickstart your career in digital marketing within a global company and learn from experienced professionals, this is the opportunity for you.


Your primary responsibilities will include:

  • Independently building and executing end-to-end inbound and outbound marketing campaigns in Marketo, with a continuous optimization mindset
  • Proactively suggesting improvements for campaign design and performance
  • Understanding how Marketing Automation fits within the broader marketing strategy
  • Conducting A/B testing to refine and enhance campaign outcomes
  • Delivering operational reports and identifying optimization opportunities
  • Ensuring data management and governance best practices are applied
  • Managing email deliverability and related best practices
  • Collaborating to define, track, and deliver against key performance indicators (KPIs)
  • Demonstrating a foundational understanding of databases, reporting tools, and troubleshooting methods aligned to stakeholder needs
  • Representing the Marketing Automation discipline in broader transformation projects and key marketing initiatives
  • Executing within Marketo across all Core and Hub-related requirements
  • Supporting other Adobe tools relevant to marketing transformation (e.g., Workfront, AEP, AJO, Target, Adobe Analytics)

Occasionally, the role may require working in the afternoon or evening to align with U.S. time zones, as planned in advance with the manager.

We offer a dynamic blend of personal flexibility and a thriving in-office environment. This role requires three days of in-office presence per week, with two days for remote work.

 


Required education
Bachelor's Degree
Preferred education
Bachelor's Degree
Required technical and professional expertise


  • No prior experience with Marketo is required — we provide full training and support. However, any exposure to digital marketing is considered a plus.
  • Openness and eagerness to learn Marketo, including pursuing relevant certifications
  • Previous experience in Digital Marketing is an advantage
  • Logical, structured thinking
  • Strong analytical skills and a data-driven approach
  • High attention to detail
  • Excellent communication and collaboration abilities
  • Adaptability and a growth-oriented mindset
  • Curiosity and a passion for continuous learning
  • Bachelor’s Degree
Preferred technical and professional experience
  • Experience working in large teams, especially with ticket-based workflows and quality checks
  • Exposure to digital marketing tactics and tools
  • Familiarity with Marketing Automation platforms such as Marketo, Unica, HubSpot or similar tools
  • Experience with other Adobe tools like Workfront, Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), Adobe Target, or Adobe Analytics

 

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

 

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

 

Are you ready to be an IBMer?

ABOUT IBM

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

 

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. 

 

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.


OTHER RELEVANT JOB DETAILS

For additional information about location requirements, please discuss with the recruiter following submission of your application.