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Introduction

The Blue Studio is IBM’s internal creative team, responsible for the 
strategic evolution and expression of the IBM brand across every 
experience and encounter, internally and externally. The Blue Studio is part
of IBM’s Marketing function and supports all of IBM, horizontally, across all
businesses, and vertically, from the top of the funnel to the bottom. The 
work crosses nearly every category of output: research and strategy, 
communications and content development, symbology and systems, digital 
and physical experiences, and tools and training. Our goal is to maintain 
modernity, sophistication, and tangibility, and to promote understanding of 
the IBM brand in the world.

Your role and responsibilities

In the Blue Studio, your words matter. Here, you’ll become part of a 
creative, collaborative team, partnering with world-class strategists, 
designers, producers and creative directors to tell compelling stories about 
the technologies changing our world and the people who put them to work. Your primary responsibilities will be to: 

 

- Distill complex concepts into sharp headlines that capture attention and drive engagement
- Craft scripted dialogue and voiceover that can inspire, elevate and 
explain
- Dive deeper into topics with additional surround materials, including 
digital ads, blogs, emails, video scripts, white papers and more
- Act as storyteller and steward of the brand, infusing IBM’s brand 
voice, style, and messaging into every deliverable

Required education
Bachelor's Degree
Preferred education
Bachelor's Degree
Required technical and professional expertise

4+ years marketing or advertising writing (agency or in-house)
Superior English language writing skills with a keen eye for detail 
(diction, syntax and grammar)
Portfolio of work demonstrating success in primary responsibilities for
the role
History of pitching ideas and presenting work to creative directors, 
partners and stakeholders

Preferred technical and professional experience

Hiring manager and Recruiter should collaborate to create the relevant verbiage.

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

 

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

 

Are you ready to be an IBMer?

ABOUT IBM

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

 

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. 

 

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

OTHER RELEVANT JOB DETAILS

IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:

  • Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being
  • Financial programs such as 401(k), the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs
  • Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law
  • Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals
  • Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences


We consider qualified applicants with criminal histories, consistent with applicable law.


This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role.

IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.

The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year.