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Introduction

IBM is putting technology innovation and consulting expertise to work in the world of sports and entertainment, transforming fan experiences. Across golf, tennis, motorsports, football, and music, our solutions allow our partners to deliver world-class digital experiences.

 

We partner with brands that represent the pinnacle of achievement, are culturally significant, and appeal to the passions of our buyers—while leveraging commercially available technology to showcase IBM’s capabilities in authentic, meaningful applications that clients and fans can experience first-hand.

Your role and responsibilities

The event strategist is responsible for the complete execution and success of IBM Sports and Entertainment events and hospitality. They create experiential client engagements and partner closely with agency partners to bring these plans to life.

 

They are responsible for understanding the Global Event Process, including event marketing tools and strategies. They collaborate closely with SEP team members, agencies, and sales teams to develop an optimized event plan.  

 

Responsible for event planning & execution, the event strategist contributes to global event planning and consistent design/delivery to build and generate pipeline, reporting to the SEP global client experience hospitality lead.

 

Additional responsibilities include:

  • Own and optimize events to meet business objectives based on stakeholder feedback  
  • Partner with key stakeholders
  • Design individual event attendee experience within the client journey
  • Manage post-event outcomes and performance with relevant stakeholders
  • Handle end-to-end processes and tools, including EMB entry, logo licenses, CTEBA, data privacy, GDPR, etc.
  • Ensure all legal, compliance, finance, and other required processes are efficiently completed  
Required education
Bachelor's Degree
Preferred education
Bachelor's Degree
Required technical and professional expertise
  • Solid experience in event marketing
  • Experience with event and/or marketing platforms, including Rainfocus, CVENT, Airtable, Marketo, etc., preferred 
  • Ability to think strategically and to manage resources (time and budget) to achieve objectives  
  • Guides functional objectives or technologies, provides leadership  
  • Ability to manage multiple projects at the same time  
  • Strong project management and organizational skills, including attention to detail  
  • High energy, independent worker, self-starter, resourceful, and problem-solver  
  • Demonstrated ability to work independently under pressure, managing resources and several projects simultaneously  
  • Provides advice and guidance to other professionals  
  • Passionate about developing client advocates around IBM’s product portfolio  
Preferred technical and professional experience
  • Environment: Professional knowledge related to the function and its process  
  • Communication / Negotiation: Advises other professionals. Effectively utilizes group dynamics. Negotiates to define approaches and goals.  
  • Problem Solving: Recognizes complex problems related to functional objectives. Applies creativity and judgement to developmental work on different projects within the business environment. Analyzes situations and implements solutions or develops new systems elements, procedures, or processes.  
  • Impact on Business: Accountable for results and for activities and or projects involving multi-functional teams. Regularly participates in overall functional program planning and development. And demonstrates discretion and independent judgment in matters of significance to IBM.  
  • Contribution / Leadership: Provides ongoing guidance to lead professional work teams. Understands functional mission and vision. Utilizes expertise to influence people outside the function directly. Defines and decides objectives within specified projects.

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

 

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

 

Are you ready to be an IBMer?

ABOUT IBM

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

 

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 500 companies relying on the IBM Cloud to run their business. 

 

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

OTHER RELEVANT JOB DETAILS

IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.

The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year.