Preskoči na vsebino
Uvod

This role will be responsible for growing our audience of subscribers to our portfolio of newsletters (ibm.com/subscribe). You’ll be responsible for developing and implementing audience growth strategies — creating comprehensive plans to attract new subscribers, partnering with teams across IBM in order to implement tactics via social media promotion, website promotion, and content marketing strategies to incentivize sign-ups.

Vaša vloga in odgovornosti

Responsibilities:

  • Implement promotional digital tactics across our inbound footprint / thought leadership hub (ibm.com/think) as well as ibm.com/new
  • Work with other web strategists to implement promotional tactics across other key ibm.com webpages
  • Create strong relationships and work cross-functionally with key stakeholders on other IBM marketing teams (e.g. email marketing, social media, paid media, influencers, etc.)
  • Consider ways to programmatically embed subscription into other channels like email/outbound tactics
  • Partner with URX team to ensure a seamless sign-up experience
  • Develop A/B testing strategy and create a testing & personalization backlog
  • Utilize tools in order to gather subscriber data and utilize that data in order to understand what tactics perform best / optimize your strategy moving forward
  • Responsible for maintaining and optimizing the ibm.com/subscribe web page

 

 

Zahtevana izobrazba
Diploma prve stopnje
Zaželena izobrazba
Magisterij
Zahtevano strokovno in tehnično znanje
  • Experience working in digital marketing
  • Ability to work cross-functionally, with preference for those who have experience in other channels (e.g. social media, email marketing, etc.)
  • Proficiency in analyzing data to identify trends and make data-driven decisions (you should be able to describe instances in which you have utilized this skillset)
  • Ability to work independently, with a strong sense of responsibility and commitment to teamwork. You have a volunteer spirit with a 'we succeed as a team' attitude.
  • Creative thinking: Ability to develop innovative strategies to capture audience attention.
  • Good communication skills within a project, ensuring appropriate hand-off to the next person in workflow.

 

Zaželeno strokovno in tehnično znanje
  • Have worked in a CMS before, preferably Adobe Experience Manager.

Življenje v IBM-u

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

 

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

 

Are you ready to be an IBMer?

O IBM-u

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

 

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. 

 

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

Podrobnosti o drugem ustreznem delovnem mestu

For additional information about location requirements, please discuss with the recruiter following submission of your application.