A Brand, Creative & Content Professional understands and maintains the enduring core ideas and beliefs of the IBM brand to translate them into a powerful and differentiating force for the company through strategy, design, activation on .com, content, advertising, social media, events, etc. They work closely across marketing & communication disciplines to articulate the unique value of IBM to clients that compels them to work with us, applies deep knowledge of our target audiences to define and map the best ways to engage them—the right place, at the right time, with value provided at every interaction, and inspires the most powerful, innovative, and effective creative work that advances and supports our brand all the way to demand generation.
- Research and source talent, locations, and potential vendors
- Organize and log raw footage, ensuring proper storage and file naming conventions
- Coordinate revisions based on input from stakeholders
- Source music, sound effects, and stock footage
- Ensure videos meet technical and brand specifications for distribution
- Maintain detailed records of project
- Communicate progress updates to clients, stakeholders, or internal teams
- Coordinate the final delivery of videos to internal and external platforms
- Bring creativity and an entrepreneurial mindset to the role
- Work collaboratively with production team members to complete projects
- Experience in video production in a professional setting
- Experience with industry-standard equipment and tools
- Strong organizational and communication skills
- Knowledge of virtual collaboration tools and AI technologies in video production