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Introdução

A career in IBM Software means you'll be part of a team that transforms our customer's challenges into industry-leading solutions. We are an infinitely curious team, always seeking new possibilities, and dedicated to creating the world's leading AI-powered, cloud-native software solutions. Our renowned legacy creates endless global opportunities for our network of IBMers. We are a team of deep product experts, ensuring exceptional client experiences, with a focus on delivery, excellence, and obsession over customer outcomes. This position involves contributing to HashiCorp's offerings, now part of IBM, which empower organizations to automate and secure multi-cloud and hybrid environments. You will join a team managing the lifecycle of infrastructure and security, enhancing IBM's cloud solutions to ensure enterprises achieve efficiency, security, and scalability in their cloud journey.

Sua Função e suas Responsabilidades

The Lead Engine and Sales Play team fuels pipeline growth by driving strategies that engage leads, streamline sales motions, and enable high-impact seller outreach. We focus on delivering scalable programs that connect marketing-generated demand with sales execution to accelerate revenue.

We partner closely with Integrated Campaigns, Marketing Operations, Growth Marketing, Sales, and others to optimize lead management, automate workflows, and launch sales plays that support our highest-priority go-to-market initiatives.

The Growth Marketing Manager II will serve as the primary liaison between Revenue Marketing and the Global Corporate Sales segment, driving alignment and accelerating pipeline through optimized lead workflows and campaign execution. This role is perfect for a strategic, data-driven marketer who excels at building structure, aligning cross-functional teams, and developing tools and programs that boost pipeline performance.

Responsibilities:

  • Serve as the primary point of contact between Marketing and the Global Corporate Sales segment to ensure alignment and collaboration
  • Create and maintain dashboards to track lead-to-opportunity performance (ex. engagement, MQLs, pipeline contribution) and identify areas for optimization
  • Develop Outreach messaging and sequences for Corporate Account Managers that align with integrated campaign themes and sales plays
  • Drive adoption and effective usage of marketing tools such as Outreach and Qualified across the Corporate Sales team
  • Launch Sales Plays by building targeted account lists, crafting campaign-aligned messaging, and setting up performance tracking
  • Partner with the analytics team to standardize performance reporting and readouts for executive stakeholders

     This job can be performed from anywhere in the US.
Formação requerida
Diploma do ensino médio/DEEM
Formação preferencial
Bacharelado
Experiência Profissional e Técnica Requerida
  • 5+ years of experience leading scaled, cross-functional marketing initiatives, preferably within B2B SaaS or enterprise software
  • Experience collaborating closely with Sales, Marketing, and Operations teams to align on strategy and execution
  • Proficiency with key tools such as Salesforce, Marketo, Outreach, Qualified, and ZoomInfo
  • Skilled in developing campaign messaging, pipeline strategies, and performance reporting for internal stakeholders
  • Experience driving sales campaigns
Experiência Profissional e Técnica Preferencial
  • Experience working directly with sales teams or in a sales support capacity
  • Background in high-growth technology or SaaS companies
  • Familiarity with go-to-market strategies for cloud services, software solutions, or technical products

Sobre a Unidade de Negócios

Do aprendizado de máquina à IA generativa, o software IBM injeta inteligência nas principais operações de negócios para tornar as empresas mais responsivas, produtivas e resilientes. O software IBM ajuda os clientes a colocar a IA em ação para agregar valor real, de forma rápida e segura, à mão de obra digital, automação de TI, modernização de aplicação, segurança e sustentabilidade. Para isso, a capacidade de usar todos os dados é fundamental, porque a IA somente será boa se os dados que a alimentam também forem. Na maioria das empresas há dados locais, dados espalhados por diversas nuvens, dados em data centers privados e na borda. A plataforma de dados e IA da IBM escala e acelera o impacto da IA com dados confiáveis, além de fornecer recursos de ponta para treinar, ajustar e implementar a IA nos negócios. A plataforma de nuvem híbrida da IBM é uma das abordagens mais abrangentes e consistentes ao desenvolvimento, segurança e operações em ambientes híbridos, atuando como uma base flexível que utiliza os dados, onde quer que estejam, para estender amplamente a IA sobre os negócios.

SEU LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.


Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.


Are you ready to be an IBMer?

Sobre a IBM

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.


Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 500 companies relying on the IBM Cloud to run their business. 


At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

Outros detalhes relevantes do cargo

IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:


- Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being

- Financial programs such as 401(k), cash balance pension plan, the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs

- Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law

- Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals

- Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences


We consider qualified applicants with criminal histories, consistent with applicable law.


This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role.  

IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.

The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year.