At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change – improving businesses, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the change in a world-wide digital transformation. As the Field Marketing Leader of GCG, you are responsible to be a trusted advisor to the business leaders, providing wise counsel to crystalize business strategies and leading a high-performance team to integrate the capability of all disciplines to realize the business strategy.
This market focused role represents IBM Marketing to clients, sellers and business partners. You are externally focused to bring the voice of the client and market insights into IBM. You’re responsible for knowing and understanding IBM clients, partners, sellers, offerings, and overall market trends – what’s important to whom and why and how IBM can uniquely bring value to the client.
As GCG Field Marketing Leader, you’ll lead the team to build GCG engagement plans to drive business pipeline and revenue objectives based on a deep understanding of clients and the local market:
· Align Business Unit (BU) objectives to the effective design and execution of marketing and communications plans to support go-to-market strategies. Work closely across APAC and local key stakeholders across marketing and sales to create compelling and differentiated client and partner engagement experiences to deliver against stated marketing and business objectives, including but not limited to pipeline and win revenue
· Lead team to leverage knowledge of multiple tactics and marketing and communications activities in your plans, including, live or virtual events, brand recognition, social media marketing, digital and email lead generation activities, and channel/partner marketing, measure, analyze, and report on the impact of marketing and communications activities
· Drive teams to brief, enable and collaborate with Sales, Clients, IBM Partners and/or internal stakeholders to become IBM external advocates across various paid, owned, earned channels
· Lead team to collaborate with the Experience Engine team to drive integrated digital campaigns execution aligned to business priorities, across paid, organic, email, and other channels as he/she sees fit, based on local market consumption patterns, especially in China where local hyperscalers are extremely advanced
· Lead team to collaborate with ecosystem marketing team to drive effective co-marketing programs plan and execution align to business priorities.
· As needed, develop and create new growth strategies to support GCG business, grounded in data and intelligence from the field
We offer a dynamic blend of personal flexibility and a thriving in-office environment. This role requires three days of in-office presence per week, with two days for remote work.
· More than 10 years of Field Marketing & Communications experience in APAC / Market, lead to create and implement successful M&C plans aligned to business goals and objectives, while being able to quickly pivot based on business needs, leveraging a range of tactics and technologies within budget, and on time
· Understanding of technology and services offerings, sales cycles, and solution positioning
· Strong interpersonal skills with ability to work with cross functional and multicultural teams, leading clear briefs/communication to key stakeholders, driving decisions through influence, including business leaders and sellers
· Strong verbal and written communication skills in Mandarin and English
· Strong comprehension of sales and marketing business and financial metrics
· Strong problem solving, negotiation and analytical skills, and attention to details
· Readiness to travel 10-20% across GCG regions to support speaking engagements and client/partner meetings
· Passionate about leading a high performance team