Excellent onboarding and an industry leading learning culture will set you up for positive impact and success, whilst ongoing development will advance your career through an upward trajectory. Our sales environment is collaborative and experiential. Part of a team, you'll be surrounded by bright minds and keen co-creators – always willing to help and be helped – as you apply passion to work that will compel your partners to lead with IBM offerings when recommending solutions to their clients.
The Software Brand Sales Specialist (FLM) is responsible for leading and managing a team of sales professionals dedicated to promoting and selling a specific brand. This role involves a deep understanding of the brand, market dynamics, and consumer behavior to drive sales and enhance brand equity.
Key Responsibilities:
- Team Leadership and Development: Supervise, coach, and mentor the sales team to enhance their skills and performance, ensuring they meet or exceed their sales targets.
- Brand Strategy Implementation: Develop and execute sales strategies that align with the brand's overall marketing strategy and business objectives.
- Sales Performance Management: Monitor and analyze team sales performance, identify areas for improvement, and implement necessary changes to boost productivity.
- Market Understanding: Stay updated on market trends, competitor activities, and customer preferences to inform sales strategies and tactics.
- Customer Relationship Management: Build and maintain strong relationships with key customers, ensuring their needs are met and fostering brand loyalty.
- Sales Forecasting: Collaborate with the team to create accurate sales forecasts, identify trends, and make informed decisions.
- Channel Management: Oversee the sales distribution channels to ensure optimal brand representation and customer reach.
- Reporting: Prepare and present detailed reports on sales performance, market trends, and customer feedback to senior management.
- Compliance: Ensure all sales activities adhere to legal and ethical guidelines, as well as company policies and brand standards.
- Training and Development: Conduct regular training sessions to keep the team updated on product details, brand values, and sales techniques.
- Bachelor's degree in Marketing, Business Administration, or a related field. An MBA or relevant sales management qualification would be advantageous.
- Minimum of 5 years of experience in a sales role, with at least 3 years in a management capacity, preferably in a brand sales environment.
- Proven track record of successful brand sales leadership and target achievement.
- Deep understanding of the sales process, brand management principles, and market research techniques.
- Excellent communication, negotiation, and presentation skills.
- Strong organizational and time management skills.
- Ability to work independently and as part of a team.
- Passion for the brand and commitment to its values and mission. The First Line Brand Sales Manager role is a strategic one, requiring a blend of sales expertise, brand knowledge, and leadership skills. This individual is instrumental in driving sales growth and enhancing the brand's reputation, making them a vital asset to any organization.