We are seeking a creative individual with a hunger for innovation and a knack for Advertising and Paid Media to join our Corporate Paid Media team. This role is part of our Media, Marketing Automation, Performance and Insights Team, which is responsible for planning, executing, and optimizing paid media and marketing automation to deliver business requirements and improve the performance of our paid media investment. As a paid media keader, you will help lead an team of seasoned media professionals located in Bangalore and across APAC and working on global media plans. In this role, you will be able to showcase your paid media expertise, mentorship of a team amd ability to use analysis and data to drive decision-making and prioritization.
Primary responsibility (60%) is to manage a significant scope of business located in the Center that has associated business results and functional manager direct reports. Examples are:
• Manage and lead a performance-driven organization, motivating the team to improve performance and achieve outcomes in a data-driven approach
• Develop a culture of experimentation, collaboration, and innovation
• Lead ramping and managing the expanding paid media team with prioritization of work, mentorship, education and thought leadership.
The preferred candidate will employ media planning skills, demonstrating the ability to set and meet deadlines for multiple simultaneous projects while maintaining accuracy and efficiency in deliverables. The other 40% of the job will be around having hands-on project management experience with both short and long-term digital media campaign development which includes the following:
- Develop paid mediabriefs, strategies and plans that align with campaign goals, budgets and targets based on data driven insights, IBM and industry best practices and in collaboration with the APAC marketing leadership and the global paid media team.
- Collaborate with and manage Agency partners for daily execution and optimization of paid media campaigns, including tactic mix allocation, bid management, budget allocation, performance monitoring, targeting, keyword/ad copy development and testing, etc.
- Adhere to standardized KPIs/metrics to measure performance at various stages of the buyer journey
- Guide team to build measurable A/B test strategies with the goal of improving KPIs
- Use and leverage IBM proprietary systems to continually monitor and optimize campaigns
- Maintain relationships with industry and media partners to stay abreast of the latest opportunities and to test new-to-market offerings
- Review and analyze campaign reporting while recommending ways to optimize to further enhance conversion and drive revenue on new and mature campaigns to maximize ROI
- Manage media campaign expenses, stay on budget, reconcile any discrepancies
- Asset management and oversight of tagging and coding workflow to ensure proper attribution and tracking
- WW integration and collaboration to minimize duplication, share insights and maximize paid media initiatives
- 8-10 years cross discipline digital media planning (display, SEM, mobile, video, audio, social, OOH etc.) experience required with demonstrable record of campaign management, media innovation and increasing media spend efficiency and ROI metrics either at an agency or in house.
- Large company experience required, either in house or with clients. Demonstating cross functional collaboration and communication skills in large organizations is required for this role.
- Experience or familiarity with digital marketing tools: ad servers, DSPs, and paid social and audience management platforms
- Outstanding analytical skills and attention to detail for tracking and reporting
- Experience working collaboratively with marketing colleagues and business leaders at all levels and ability to clearly communicate technical information to non-technical audience
- Expert skills in Excel
- Knowledge in digital marketing
- Knowledge in social media channels
- Advertising Agency experience
- Experience with B2B/Technology and/or demand driven digital media campaigns including webcasts, Content Syndication, emerging media platforms, and drive to registration activity