Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM’s brand, capture the market’s attention, and articulate our point of view for clients, partners, the media, and even other IBMers. As part of our team, you’ll be surrounded by bright minds and keen collaborators – always willing to help and be helped – as you apply passion to work that will compel our audience to choose IBM’s products and services.
- Field Marketing & Communications Trainee
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At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change – improving businesses, society, and the human condition.
Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM’s brand, capture the market’s attention, and articulate our point of view for clients, partners, the media, and even other IBMers. As part of our team, you’ll be surrounded by bright minds and keen collaborators – always willing to help and be helped – as you apply passion to work that will compel our audience to choose IBM’s products and services.
When you join IBM, you join a culture of openness, collaboration, and trust. Join us and experience a place where you can co-create your learning and opportunities. A place where teamwork and unique ideas are treasured. A place where you can bring innovation to life.Your roles & responsibilities:
As a Field Marketing & Communication trainee, you will support the development of market engagement plans to drive business pipeline and revenue objectives based on a deep understanding of clients and the local market.
Your primary responsibilities include:
- Support design and execution of local marketing and communications plans to support go-to-market strategies
- Leverage knowledge of multiple tactics and marketing and communications activities in your plans, including, live or virtual events, brand recognition, social media marketing, digital and email lead generation activities, and channel/partner marketing
- Brief, enable and collaborate with Sales, Clients, IBM Partners and/or internal stakeholders
- Measure, analyze, and report on the impact of marketing and communications activities
Required Experience:
- Apply Cross Cultural Communication & Teaming
Description: The ability to collaborate and team effectively in different cultural settings and across countries. Practitioners need to be able to adapt and operate in whatever “environment” (physical or virtual) they find themselves. They must be team focused and build empathetic and inclusive relationships, collaborating across the business to drive organizational outcomes
- Apply Outcomes Focus with Agility: Embrace a growth mindset and foster a culture of continuous improvement. Actively seek opportunities for growth and adapt to changing circumstances with resilience.
- Collaborate across functions and businesses to remove barriers to growth. Plan and execute short-term wins to drive progress towards agreed business outcomes.
- Learn and explain the offering/product set for an assigned business unit and its associated executive’s success metrics.
- Consider immediate and long-term business consequences, using good judgment and balanced consideration of available information, optimizing the use of data, intuition, and expert resources.
- Start to develop the role as IBM’s Trusted Business Advisor by applying business acumen to deliverables that have clear value to internal and external clients.
Description: Ability to work in tight collaboration with sales reps, business partners, and sales leaders to capture market demand and elevate the IBM brand. (Owner: Expertise Taxonomy Team)
· Continuous Learning Advocate: Actively pursue learning opportunities to acquire new skills and stay updated with industry trends and best practices.