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Introduction

A career in IBM Consulting embraces long-term relationships and close collaboration with clients across the globe. In this role, you will work for IBM BPO, part of Consulting that, accelerates digital transformation using agile methodologies, process mining, and AI-powered workflows.  

  

You'll work with visionaries across multiple industries to improve the hybrid cloud and AI journey for the most innovative and valuable companies in the world. Your ability to accelerate impact and make meaningful change for your clients is enabled by our strategic partner ecosystem and our robust technology platforms across the IBM portfolio, including IBM Software and Red Hat.  

  

Curiosity and a constant quest for knowledge serve as the foundation to success in IBM Consulting. In your role, you'll be supported by mentors and coaches who will encourage you to challenge the norm, investigate ideas outside of your role, and come up with creative solutions resulting in groundbreaking impact for a wide network of clients. Our culture of evolution and empathy centers on long-term career growth and learning opportunities in an environment that embraces your unique skills and experience.    

Your role and responsibilities

The Salesforce Marketing Cloud Developer is responsible for designing, developing, and implementing solutions within the Salesforce Marketing Cloud platform, including interfaces for email templates and landing pages, integrations, data extensions, and automations. They collaborate with stakeholders to understand business requirements and translate them into technical solutions. This role involves customizing and configuring Marketing Cloud modules, using HTML and CSS, integrating with external systems, and optimizing marketing campaigns.


  • Designing and developing solutions, including integrations, data extensions, and automations, within the Salesforce Marketing Cloud platform.
  • Designing and developing user interface solutions within the Salesforce Marketing Cloud platform
  • Responsible for email and landing page creation
  • Customizing Marketing Cloud modules to meet business requirements.
  • Integrating Marketing Cloud with other systems and data sources.
  • Creating and maintaining email templates, journeys, and automations.
  • Manage journey logic for audience specifications.
  • Implementing personalization and segmentation strategies for targeted marketing campaigns.
  • Troubleshooting and resolving technical issues within Marketing Cloud implementations.
  • Collaborating with cross-functional teams, including audience build leads, user interface developers, and client marketing teams to ensure alignment with overall business goals.
  • Staying updated on the latest Salesforce Marketing Cloud features and best practices.
  • Collaborate in code reviews, provide constructive feedback, and maintain code quality standards.
Required education
Bachelor's Degree
Preferred education
Master's Degree
Required technical and professional expertise
  • Bachelor’s degree in Computer Science or similar.
  • Proven experience as a developer.
  • Proficiency in Salesforce Marketing Cloud configuration and development.
  • ability to design end to end journeys in SFMC Journey Builder
  • Experience with AMPscript for email scripting and customization.
  • Ability to create email templates, content blocks, and emails within Content Builder
  • Strong SQL skills 
  • Knowledge of web development technologies including HTML, CSS, and JavaScript.
  • Ability to use Litmus, Email on Acid, and other tools to build emails that perform on popular email clients and devices
  • Experience designing and developing user interfaces for email templates and landing pages.
  • Familiarity with responsive design principles
  • Ability to configure and troubleshoot APIs
  • Excellent problem-solving and analytical skills.
  • Effective communication and collaboration abilities.
Preferred technical and professional experience
  • Bachelor's degree in any field.
  • Salesforce Marketing Cloud Administrator certification
  • Salesforce Marketing Cloud Developer certification
  • Workflow tool experience (Jira, Workfront, Aprimo, etc.)

ABOUT BUSINESS UNIT

IBM Consulting is IBM’s consulting and global professional services business, with market leading capabilities in business and technology transformation. With deep expertise in many industries, we offer strategy, experience, technology, and operations services to many of the most innovative and valuable companies in the world. Our people are focused on accelerating our clients’ businesses through the power of collaboration. We believe in the power of technology responsibly used to help people, partners and the planet.

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

 

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

 

Are you ready to be an IBMer?

ABOUT IBM

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

 

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. 

 

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

OTHER RELEVANT JOB DETAILS

When applying to jobs of your interest, we recommend that you do so for those that match your experience and expertise. Our recruiters advise that you apply to not more than 3 roles in a year for the best candidate experience. For additional information about location requirements, please discuss with the recruiter following submission of your application.