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Introduction

Individuals in event operations maximize business impact by focusing on efficiencies, engagement and clear communication.
These individuals foster positive event discipline culture and engagement, develop and deliver enablement for the global event marketing team and drive event communications and operational excellence. They are responsible for budget planning, finance health, interlocking with MCO for operational efficiency while managing vendor relationships for IBM event excellence and innovation.
Individuals in event planning & execution lead annualized global event planning and consistent design/delivery of excellent proprietary and third-party attendee event experiences to generate pipeline.
These individuals own and optimize events to meet business objectives based on stakeholder feedback while partnering with key stakeholders including named account marketing & field marketing (conversation/growth squads to define objectives, target audience, develop plan including requirements for associated targeted audience actions) They design the individual event attendee experience within the client journey; including messaging and
curriculum scope and sequence based on standard event hubs while ensuring sales alignment and event execution (with field marketing). They manage post event outcomes and performance with relevant stakeholders (i,e., field marketing), handle end to end process and tools including EMB entry, logo licenses, CTEBA, data privacy, EDIT upload and debrief for core team events, while ensuring all legal, compliance, finance, and other required processes are efficiently completed.

Your role and responsibilities

Event & Experience Marketing professionals create some of the most experiential attendee engagements while advising the broader team on the role events and experiences play in the attendee journey.
To create these memorable experiences, Event & Experience Marketing develops strategic plans with touchpoints across the end-to-end campaign, and partner closely with agency partners to bring these plans to life.
Event & Experience Marketing is responsible for understanding the Global Event Process including event marketing tools. They collaborate closely with squad team members and sales teams to develop everything from event messaging to speakers and curriculum identifying areas for optimization.

Required education
Bachelor's Degree
Required technical and professional expertise
  • Event Experience Design
  • Event Management
  • Define Technical Requirements
  • Event Contracts & Budget Management

 

Preferred technical and professional experience
  • Event Experience Design
  • Event Management
  • Concept Development
  • Messaging Strategy
  • Apply Client Requirements to Product Development
  • Define Technical Requirements
  • Event Marketing Tools & Process Compliance
  • Event Contracts & Budget Management
  • Event Marketing Tools & Process Compliance
  • Perform Negotiations

 

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

 

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

 

Are you ready to be an IBMer?

ABOUT IBM

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

 

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. 

 

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

OTHER RELEVANT JOB DETAILS

For additional information about location requirements, please discuss with the recruiter following submission of your application.