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Introduction

At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, let’s talk.

Your role and responsibilities

 

IBM is seeking an experienced External Relations Professional with the right experience, expertise and enthusiasm to join the Corporate Affairs team and focus on building IBM’s reputation and voice across the UK and Ireland.

The successful candidate will be responsible for developing external communications strategies, executing campaigns and driving conversations with key internal and external stakeholders including media, analysts, influencers, subject matter experts, business leaders and more. They will play a key role in driving awareness of IBM’s strategic priorities that support business growth while reinforcing our leadership in the tech industry.


Core responsibilities include: 

  • Fostering strong, collaborative relationships with colleagues to team on fast-breaking developments and longer-term market awareness opportunities. 
  • Understanding the UKI media landscape and IBM’s key target audiences to develop and execute effective external communications strategies, activities and plans, in collaboration with IBM business leaders as well as with outside agencies.
  • Working hand-in-hand with IBM UKI spokespeople and subject matter experts to progress client stories, thought leadership and information that supports external positioning, as well as internal engagement and pride.
  • Taking a data driven approach to media relations: working with colleagues to analyse audiences, strategies, engagement and results to understand strategic positioning, key messages and impact of activities. Ability to flex and evolve activities and tactics where needed.
  • Developing an understanding of the IBM UKI business portfolio, alongside how we partner with sales and marketing to build external communications initiatives that help drive IBM’s overall strategy and growth initiatives.

 


Required education
None
Preferred education
Bachelor's Degree
Required technical and professional expertise
  • Strong written and verbal communication and social media skills.
  • Proven experience of working across UKI media with contacts in national and trade publications.
  • Strong experience in media relations with cross-UKI media network. Proven results in external communications planning and execution with the ability to communicate in a rapidly evolving environment.
  • A nose for news. Finding, developing and launching great stories.
  • The ability to build communications strategies that reach intended audiences and directly advance objectives, while collaborating effectively and serving as a trusted advisor with partners, stakeholders and leadership.  

 

 



Preferred technical and professional experience


  • Ability to operate in complex environments – including effective collaboration with peers at the country, regional, and global levels, to help build, contribute to and execute creative external communications plans.
  • Strategic communication and project management skills and ability to work on simultaneous high visibility projects.
  • Strong writing and storytelling capability with a passion for breaking down complex topics into consumable, understandable and applicable content, including client-facing content, news releases, media pitches, bylines, visual presentations, digital assets, etc.
  • Creative thinker who innovates and can develop and execute new, effective ways of communicating. Knowledgeable about broader external communications trends and how different mediums are evolving.
  • Growth minded and willing to adjust ways of working and communication approaches based on current business needs and results.



YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

 

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

 

Are you ready to be an IBMer?

ABOUT IBM

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.


Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 500 companies relying on the IBM Cloud to run their business. 


At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

OTHER RELEVANT JOB DETAILS

For additional information about location requirements, please discuss with the recruiter following submission of your application.