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Introduction

At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change – improving business, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a world-wide digital transformation.Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM’s brand, capture the market’s attention, and articulate our point of view for clients, partners, the media, and even other IBMers. As part of our team, you’ll be surrounded by bright minds and keen collaborators – always willing to help and be helped – as you apply passion to work that will compel our audience to choose IBM.

Your role and responsibilities

As an IBM product marketing manager supporting our software acquisitions team, your reach is global as you communicate with other IBM teams, clients, and business partners across the world. You will grow your knowledge of cutting-edge software technologies, such as generative AI and hybrid cloud, while driving outcomes that ensure the success and growth of our acquisition business cases. At IBM, we understand the importance of flexibility, so this is a hybrid role requiring 3 days a week in the office.

We are seeking a product marketing champion to join our Software Marketing team and support our software acquisitions strategy. As a Product Marketer, you will be responsible for promoting and facilitating successful outcomes across our software acquisition portfolio. You will create compelling value propositions and business cases that demonstrate synergies, market opportunities, and growth potential for acquired software companies. You will lead cross-IBM marketing initiatives to ensure acquired software products achieve revenue growth, market penetration, and successful integration into IBM's broader portfolio.

  • Act as the market catalyst for IBM Software offerings, providing guiding views on key problems, competitors, and differentiators grounded in data
  • Identify opportunities, distinctive competencies, and positioning for IBM software products
  • Translate technology into marketing messages and compelling stories that influence analysts, customers, and partners towards IBM’s offerings
  • Act as the launch linchpin that galvanizes internal support across all channels and drives demand for the offerings
  • Stay active in customer conversations at events or in the field and online
Required education
Associate's Degree/College Diploma
Preferred education
Bachelor's Degree
Required technical and professional expertise
  • Eagerness to learn enablement programs and consistent product messaging
  • Strong communication skills with interest in translating technical features into business value
  • Curiosity about enterprise software and how different teams communicate about technology solutions
  • Analytical mindset with willingness to dive into market research and competitive analysis
  • Collaborative approach to working with cross-functional teams including sales, product, and marketing
Preferred technical and professional experience
  • Detail-oriented with ability to manage multiple projects and support campaign execution

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

 

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

 

Are you ready to be an IBMer?

ABOUT IBM

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

 

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. 

 

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.


OTHER RELEVANT JOB DETAILS

When applying to jobs of your interest, we recommend that you do so for those that match your experience and expertise. Our recruiters advise that you apply to not more than 3 roles in a year for the best candidate experience. For additional information about location requirements, please discuss with the recruiter following submission of your application.