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Introduction

Field Marketing drives IBM’s core mission of being a catalyst that makes the world work better through market and technology obsession, disciplined execution of omni-channel campaigns, and the mantra of no daylight between marketing and sales. If you are passionate about driving growth, being a part of a world-class field marketing organization, and serving as the face of marketing to the field, we want to hear from you. 

We are looking for strong technical marketer who can: 

  • Collaborate across marketing function to connect demand generation, product, content, ABM and event marketing plans with sales teams to generate and progress pipeline, attract new clients, and increase client loyalty and retention. 
  • Orchestrate the different marketing disciplines with sales to make sure we are creating compelling marketing tactics that resonate with client needs and address pipeline gaps.
  • Lead with deep market expertise and coach others to growth.
Your role and responsibilities

Transform the way we engage with clients and partners, while elevating the role of marketing at IBM as a Technology Field Marketer for the IBM Data Platform business - supporting our AI productivity, Data Fabric, and AI/ML Ops product portfolios across IBM Americas. 

In this role, you will be the marketing liaison for a US Market Sales leadership team and work to: 

  •  Develop and demonstrate working knowledge of IBM Data Platform technology and the US market, and how our Data Platform solves our client’s business challenges.
  •  Execute marketing plans that leverage the collective strength of IBM Marketing and Communications to deliver on KPIs and business objectives.
  • Deliver pipeline and revenue targets, deepen client engagement, and help progress opportunities via marketing and communications strategies.
  •  Leverage data-driven analysis to inform marketing strategies and tactics, report on performance and ROI.
  • Collaborate with sales on planning, executing and measuring the effectiveness of the marketing plan.
Required education
Bachelor's Degree
Preferred education
Master's Degree
Required technical and professional expertise
  • Experience working with Data and AI B2B technologies to drive product consideration, awareness, and growth.  
  • Distinguished written and oral English skills; the ability to present and communicate ideas clearly and persuasively at all levels, specially at the executive level. 
  • Experience in creating and implementing end-to-end marketing plans, leveraging different marketing teams within the organization, including global teams.
  • Experience in working hand-in-hand with Sales, familiarity with sales pipeline and forecast concepts.
  • Familiarity with all disciplines of the marketing mix (events, social, ABM, content, digital).
  • Acquaintance with end-to-end digital funnel KPIs and working out marketing leads with sales.
  • Fluency in business and marketing metrics, strategic business planning acumen and ability to quickly adjust based on business needs.
Preferred technical and professional experience

  • Experience working with the US market 

  • Experience working with remote teams and/or global teams

 

 

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

 

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

 

Are you ready to be an IBMer?

ABOUT IBM

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

 

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. 

 

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.


OTHER RELEVANT JOB DETAILS

IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:

  • Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being
  • Financial programs such as 401(k), the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs
  • Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law
  • Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals
  • Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences


We consider qualified applicants with criminal histories, consistent with applicable law.


This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role.

IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.