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Introduction

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Your role and responsibilities

About you: 

You are an exceptional communicator skilled at transforming complex ideas into clear, compelling written narratives that resonate with technical and executive audiences. Eager to learn, dive into research, and keep a pulse on market trends, you thrive in technical industries, where translating jargon into impactful, relatable messaging is key. With a proven track record of creating engaging long-form content—such as whitepapers, eBooks, and guides—your work drives results. As a detail-oriented professional, you balance creativity with clarity and precision, ensuring consistency in tone, adherence to brand voice, and alignment with our company’s point of view.  

A strategic thinker, you understand the B2B buyer’s journey and know how to tailor content to different audiences and stages of the funnel. Collaborative, curious, and easy to work with, you enjoy partnering with SMEs, product marketing, and GTM teams to align your work with broader business objectives. Self-guided and adaptable, you’re comfortable working with team members across departments to enhance and streamline the content creation process, making a meaningful impact on our content marketing outputs and strategy. 

 

About us: 

This position will work within the Growth Marketing team that promotes our Technology Business Management (TBM) solutions. We are a highly collaborative, team-oriented, and results-focused group. This team drives an end-to-end approach, delivering consistent pipeline across the customer journey, including planning, execution, reporting, and continual optimization and improvement. The position reports to the Senior Manager of Content Strategy, under the Global Director of Demand Programs. 

 

What we want you to do: 

  • Write and edit long-form content such as eBooks, whitepapers, guides, and research-driven blog posts, ensuring technical accuracy and business relevance. 
  • Collaborate with product marketing, SMEs, and other stakeholders to translate complex topics into clear, engaging, long-form assets tailored to decision-makers. 
  • Optimize content for lead generation while maintaining tone and adherence to brand guidelines. While not a primary focus, knowledge of SEO is helpful. 
  • Conduct in-depth research on industry trends, competitive landscapes, and customer challenges to inform content strategy. 
  • Manage multiple deadlines and content roadmaps, ensuring timely delivery of high-quality materials. 
Required education
Bachelor's Degree
Preferred education
Bachelor's Degree
Required technical and professional expertise

Basic qualifications:   

  • 3+ years of experience in long form writing 
  • Experience in tech-focused B2B SaaS preferred  
  • Excellent communication and organizational skills  
  • Proven ability to work and thrive in a fast-paced environment  
  • Comfortable managing multiple demands and meeting tight deadlines 
  • Experience working at a dynamic, enterprise company 
  • Eager to work proactively and collaboratively with SMEs and executives 
  • Portfolio of long-form assets (eBooks, whitepapers, blogs, guides)

ABOUT BUSINESS UNIT

IBM Software infuses core business operations with intelligence—from machine learning to generative AI—to help make organizations more responsive, productive, and resilient. IBM Software helps clients put AI into action now to create real value with trust, speed, and confidence across digital labor, IT automation, application modernization, security, and sustainability. Critical to this is the ability to make use of all data, because AI is only as good as the data that fuels it. In most organizations data is spread across multiple clouds, on premises, in private datacenters, and at the edge. IBM’s AI and data platform scales and accelerates the impact of AI with trusted data, and provides leading capabilities to train, tune and deploy AI across business. IBM’s hybrid cloud platform is one of the most comprehensive and consistent approach to development, security, and operations across hybrid environments—a flexible foundation for leveraging data, wherever it resides, to extend AI deep into a business.

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

 

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

 

Are you ready to be an IBMer?

ABOUT IBM

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

 

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. 

 

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

OTHER RELEVANT JOB DETAILS

IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:

  • Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being
  • Financial programs such as 401(k), the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs
  • Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law
  • Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals
  • Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences


We consider qualified applicants with criminal histories, consistent with applicable law.


This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role.

IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.

The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year.