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Introduction

At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change – improving businesses, society, and the human condition.

Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM’s brand, capture the market’s attention, and articulate our point of view for clients, partners, the media, and even other IBMers. As part of our team, you’ll be surrounded by bright minds and keen collaborators – always willing to help and be helped – as you apply passion to work that will compel our audience to choose IBM’s products and services.

When you join IBM, you join a culture of openness, collaboration, and trust. Join us and experience a place where you can co-create your learning and opportunities. A place where teamwork and unique ideas are treasured. A place where you can bring innovation to life.

 

Your role and responsibilities

IBM is seeking a motivated and experienced marketing professional to support the Value-Add Distributors (VADs) Partners in within the Latin America Market

 

Your roles & responsibilities:

As an Ecosystem Field Marketing & Communication Professional, you’ll build go-to-market plans in the Latin America Market to drive technology pipeline and revenue objectives with the LA VADs based on a deep understanding of partners and the local market.

The Ecosystem Marketer will help achieve the following objectives for the market he/she covers:

  • Grow IBM Technology pipeline and revenue for the Latin America Market through the Distributors. Lead and created multi-program marketing plans across each region and each VAD to drive results across the full funnel, including co-marketing, new partner recruitment programs and targeted enbablement to skill up partner base. Create quarterly and full year marketing plans with each regional VAD to achieve business goals.
  • Develop and execute marketing strategies in support of Technology Growth Platforms: AI Productivity, Data Platform and Automation Platform solutions as well as hybrid cloud and storage. Drive tangible and quantifiable results with comprehensive go-to-market execution anchored with relationship and comarketing planning.
  • Deepen engagement with Distributors across the regions. Strategically guide C-level stakeholders at Distributor firm and the partners aligned to that Distributor. Be a subject matter expert for partner relationship skills that brings insights back to IBM to ensure it aims to be partner-first.
  • Drive consideration and awareness: Consistently improve mindshare within partner(s) and Distributors through market to and enablement initiatives. Collect and actioning partner feedback to drive differentiated partner execution plans and YTY growth through partner ecosystem.
  • Develop marketing strategies to progress pipeline and yield: Determines innovative ways to progress pipeline and works across teams to create and execute progression-oriented programs and campaigns through IBM’s partner ecosystem.
  • Lead with Go-To-Market Expertise: Expert on IBM’s GTM motions, understand what helps VADs differentiate from competition, able to create a plan of impactful partner programs, and actively coach broader team on how to win in the market with partners
  • Brief, enable and collaborate with Sales, IBM Partners and key internal stakeholders. Mentor teams on IBM’s GTM motions
  • Measure, analyze, and report on the impact of marketing and communications activities

 

 

Your primary responsibilities include:

  • Execute across multiple marketing programs of high complexity and influence functional strategy in partnership with sales across all VADs in the market 
  • Be recognized as Subject Matter Expert both internally and externally with C-Level audience
  • Lead programs as well as others in their work, providing innovative ideas, working across multiple business units, and client segments / partners within the LA Market to achieve business targets

 

As part of our flexible and collaborative approach, we require candidates to enjoy the hybrid experience, working in our office three times a week. 

 


Required education
Bachelor's Degree
Preferred education
Master's Degree
Required technical and professional expertise

 

  • Ecosystem Field Marketing experience
  • Expertise in pipeline analysis to drive results across the marketing mix 
  • Expertise in partner audiences, bringing insights from the field back to IBM 
  • Experience in developing marketing strategy and supporting marketing execution plans 
  • Excellent written and verbal communication skills
  • Experience working with IBM Strategic Partners and and co-marketing.

Preferred technical and professional experience

 

  • Data & AI marketing experience

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

 

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

 

Are you ready to be an IBMer?

ABOUT IBM

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

 

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. 

 

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.


OTHER RELEVANT JOB DETAILS

All our positions are eligible for people with disabilities PwD or rehabilitated.