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Introduction

At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

The Social Media & Influence team is aimed at building the IBM brand across the globe, across platforms, audiences, and product. We move at the speed of the feed to meet culture as it evolves.

Your role and responsibilities

Your Role and Responsibilities 
We seek a paid social media specialist to join the Social Media + Influence team. This person will support the paid social strategy and execution to ensure social is contributing to the brand to demand strategy in support of business priorities. The successful candidate is metrics-driven and has a foundational understanding of paid social and the importance it has to drive reach and engagement with key audiences.  

  • Assist in developing the paid social creative strategy for all campaigns in partnership with the paid media specialist and lead.  

  • Own always-on paid social creative calendar and requests in partnership with paid media strategist to ensure a timely creation and launch of assets across all critical campaigns. 

  • Partner with platform account leads to understand emerging trends across social that can be applied to IBM paid social efforts. 

  • Partner with the editorial lead, social and demand strategists and creative producers to ensure paid content is created using a platform-first mindset for the brand to demand campaign.  

  • Oversee briefing, production and execution of paid assets in partnership with campaign partners across Marketing and Communications and paid media lead. 

  • Partner with the metrics and enablement team to develop actionable insights from ongoing metrics and help teams drive better paid social outcomes through creative.

Required education
Bachelor's Degree
Required technical and professional expertise

Required Technical and Professional Expertise 

  • 2-4 years of experience in paid social media strategy, social media, creative development 

  • Experience amplifying social media content through paid media. 

  • Experience working with a digital media agency.  

  • Experience managing multiple projects across different teams at once. 

  • Intellectual curiosity and the capacity to come up to speed quickly on complex technical topics.   

  • An editor’s eye for great writing and visual storytelling on social media platforms.  

  • An intensely collaborative style. IBM is a highly matrixed organization and the person who is successful in this role will thrive in a “we” (not an “I”) environment.

Preferred technical and professional experience

  • Large public company or agency experience supporting large public company clients preferred. 

  • Experience working across global teams and cultures. 

  • Experience working with highly matrixed organizations.  

  • Experience managing creative production of social media content.  

  • Experience working with social media scheduling and analytics tools.

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

 

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

 

Are you ready to be an IBMer?

ABOUT IBM

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

 

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 500 companies relying on the IBM Cloud to run their business. 

 

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

OTHER RELEVANT JOB DETAILS

All our positions are eligible for people with disabilities PwD or rehabilitated.